We Do Search Engine Optimization.

Video interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company.

He is inspirational and bases most of his success on his never say die attitude.

Tim tells the story of flying back from New York City after pitching 10 different venture capitalists and returning with no money. He took a 2 flight trip via Southwest Airlines, which was the cheapest available. Waking up the next morning was dread and hopelessness, but through perseverance, determination and work he managed to acquire funding and continued to grow the company.
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Digg.com lost its reign as the most important social media site to game use, so now reddit.com will need to need to upgrade their system to keep up with the new SEO’s users.

After an eternity (in internet years) as the top dog in driving traffic, how did Digg lose their footing?
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Jonah Peretti had no intention of sparking a national debate about the cheap manufacture of sport tennis shoes but using the online shoe customization feature on Nike.com he created an unintentional campaign for change. I think the best part of this campaign was the awareness about unsafe labor practices in foreign countries.

Mr. Peretti tried to get custom shoes with the word “sweatshop” stitched on the side and had a long email dialog with Nike customer service who refused to design this customizable shoe request saying that the word was slang.

Undaunted, Peretti requested to have the photo of a young vietnamese worker emblazoned on the side, and at this point Nike stopped returning his email requests.

After passing the story around to a few friends the media found it and it travelled virally around the internet which led him to a realization about the power of social networks and was the inspiration for several businesses.

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A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.

All landing pages need these fundamentals

1. Fast – Load time must be under 5 seconds
2. Attention Grabbing Headline – If you spend 3 hours writing copy for your landing page, spend 2.5 hours on the headline
3. Clear Call To Action – Make it easy for visitors to take the next step
4. Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims

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Great infographic showing the breakdown of consumer expenses and how a typical American family (unglamorously named a consumer unit) spends their annual budget. This is represented by the average 2.5-person household making a combined $62,000 each year.
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What if I told you that by using these proven techniques, you could increase conversions up to 300% while lowering traffic costs by 50%?

If this interests you then keep reading.
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Competition analysis is an important part of an SEO strategy to access the strengths and weaknesses of competing websites.

Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.

Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.

We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.
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We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.

This a recap of the conference event hosted by the great folks at SEOmoz who create tools to manage your online marketing campaigns and track the links on the world wide web.

Can you find yourself in these photos?

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I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.

Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.

Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.
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Just like with natural or organic search engine rankings, it’s not possible to guarantee top placement in Google adwords paid search. AdWordsPro a member from Google groups says that a company guaranteeing a specific position in paid or unpaid search engine results is potentially unethical and not feasible

Bottom line, if anyone says they can ‘guarantee’ top placement – whether in the unpaid search results or within AdWords – then buyer beware.

AdWordsPro

Google’s AdWords algorithm is not based on how much you are willing to pay for placement. Paid search ranking factors include click through rate, the quality of your pages, Quality Score, landing page relevance, overall website relevance, ad title & copy, keyword relevance, usage of Dynamic Keyword Insertion.

Barry has more on the paid search guarantee.