We Do Search Engine Optimization.

Your website is only as good as your authority, trust and ranking, and your competitors are continuously working to make you less relevant and more obscure.

Here are tools and tips to keep your search engine ranking by checking on what your competitors are doing.

Spyfu is a great tool to quickly see what keywords your competitors rank for in the natural and paid search results. Find out what ad copy they use, their daily ppc spend, and track changes they make. This is a great place to start for competitive data mining.

The keywords your competitors use may converting better than your keywords. You can use adsense to test what sites will be triggered for what keywords.

Check who links to them using tools such as opensiteexplorer.org, yahoo site explorer and majesticseo.com this can give a good indication of professional partners and associations you may wish to join.

Check online information hubs including PRWeb search, Digg.com, and article aggregators such as Read the rest of this entry »

Product launches are not new to the online industry, however they are currently one of the most popular form of promoting products by top affiliate marketers.

The framework of a product launch is prepping many affiliates who will help you mail out information during a week timespan. During this week you will unveil 3 new pieces of informative videos that provide valuable information and helpful tips while pre-selling your product. At the end of the week sequence, usually on a tuesday or thursday you will unveil a sales video with the price point and purchase instructions.

Successful product launches can generate thousands of sales and millions of dollars the first day.

The 4 main parts of a successful product launch are your audience, the offer, launch procedure and your authority.
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It is always interesting to hear debates between high level search engine optimization practitioners, and this is a great exchange between Aaron Wall and Rand Fishkin.

Rand from seomoz.com has been a leader in opening up tricks and tactics in SEO and was one of the first to openly publish specific SEO techniques. Aaron at seobook.com is a great SEO advocate and routinely grills Google for double standards that may occasionally go against their “Don’t Be Evil” motto.

Below are some great excerpts from the SEO interview, some of the content has been edited for brevity.
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This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers.

How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.

If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.

His main hypothesis

Ordinary marketers are working to sell things.

Extraordinary marketers are working to make a connection.

He created the Golden circle: Why, How, What

1. What do you do
2. How do you do it
3. Why does your organization exist, why should anyone care

Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.

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The public ambassador to Google, Mr. Matt Cutts explains why they provide information and help to SEO’s.

Matt is a master public speaker and is extremely sincere in his explanation. I have met him and he is a very personable and friendly guy in real life, and listening to him speak you can feel his passion for his work and devotion to Google.

Google could not ask for a better spokesperson, it is rare to have someone with high technical ability and good public skills.

Listen to how Matt explains how Google thinks long term and wants users to have the best experience possible by finding answers to their questions quickly. He publicly supports search engine optimization when it helps searchers find quality information quickly.
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In person networking is as important to growing your business and increasing your influence. Here are the top ways to not miss your next networking opportunity.

Business Networking doesn’t begin when you arrive at the conference

Before leaving for an event, networking lunch or conference (see our pubcon seo conference post) have your goals outlined and script prepared. Know who you should contact and be ready to help them. Also, If you are at an event and are not professional there is a possibility that your bad antics will be video recorded and shared online. Always assume that video cameras are running at any event and don’t do anything you wouldn’t want taped.
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Duplicate content is a huge problem online, and this is not helped by content mills such as ehow.com that mass produce text written by people who may not be experts in their field.

There is no greater frustration for an SEO than fighting duplicate content issues the client may not know about.

There are multiple kinds of duplicate content that you may inadvertently have on your website. Find out how to remedy this problem and fix your search engine optimization problems.
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Over the past 10 years the search engine game has never failed to remain in flux. The internet is a change medium, and I expect this to occur for at least the next 10 years.

Henry Ford didn’t invent the car, but he figured out how to let everyone have access to one. When the automotive industry first blossomed in the early 20th century, many styles and manufacturers flourished and it wasn’t until the 1940′s and 50′s that industry consolidation occurred and several large manufacturers took over the car making business.

The same will likely happen to web companies.

When I began as a web designer in the late 1990′s, our philosophy was I used to think build it and they will come. We created websites with a reverse L design (logo on top left, open header and navigation on the left column) and hoped visitors would come and buy. To our joy, they did.
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• OpenSiteExplorer from SEOmoz – SEOmoz ofers a fantastic backlink checking tool that scrapes the web to find links. Currently they have billions of links in their indes
• Shoemoney Tools – This is a surprisingly helpful tool that spiders google to find your top 10 competitors and who their main links are from. It also allows you to print out a user friendly report to send to clients.
• www.webuildpages.com/seo-tools/ – Analyzes the deep link ratio for the top 10 search engine results for a search phrase. DLR is the proportion of inbound links into all pages of your site, not only inbound links pointed at your homepage.
• Advancedlinkmanager.com – Performs deep crawl analysis of links for any site by crawling all linking sites and providing analysis of links by domain and gains/losses over time as well as PageRank. Also, fully manages extensive reciprocal linking through one tool.
• Elixir – Link Popularity Checker and Link quality assessment tool provides a basic overview of backlinks and major directory inclusion for a domain.

Note to site owners who wish to be listed above: Creating a free tool, writing a blog with lots of useful real world tips, creating a funny or informative image or SEO cartoon will help to get you noticed and linked.

Conversion testing and landing page optimization is a never ending job. It is a challenge to get the best converting webpage and we love testing different versions to see what works best.

Below is a landing page test of a software sales page with real world results. See if you can choose the winning version.
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