Feb 28

PPC Trademark Bidding

Search Engine Optimization Add comments

It can be frustrating to deal with search engines and their keyword bidding rules. Here is an overview of paid search ad trademark policies.

Google:
Allows trademarks as trigger keywords, but trademarks in the visible ad text is not allowed. So you can add trademarked keywords, but you cannot write ads using these keywords.

Yahoo and MSN:
Do not allow trademarks as trigger keywords nor in the ad’s display text. So all of you hoping to get residual traffic from ipods, nikes and porsches are out of luck.

The exceptions are if you are a reseller, an information site (but not a pure affiliate site), providing product reviews (this is how pricegrabber.com gets away with so much), or providing dictionary terms (answers.com).

So these are the search engine marketing rules you must follow to play in the pay per click arenas of the big 3 search engines.

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  4. 15 Point Inspection For On Page SEO Elements
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2 Responses to “PPC Trademark Bidding”

  1. Rachel Says:
    June 2nd, 2008 at 4:37 am

    Hey! Excellent site!
    Very good SEO work webmaster

  2. joe link Says:
    June 29th, 2009 at 2:33 pm

    SEO has really spread out through so many different ways nowadays that link directories are not as important but still useful.