The Naked SEO Guide from Netpaths

Search engine optimization thoughts of the day.

monitor your own pages and see when people make changes. Evaluate your competition in real time with this simple tool codeMonitor.

Passion + knowledge = credibility

Business + Blog = personality

Video + Creative = Viral Love

Comments + Blogs = Exposure

Compassion + Freedom = PR Heaven

it’s not about the budget. It’s about your attitude.

The problem with SEO and PPC is making it a hope endeavor. You create your campaign and you hope that the person types the right keywords, hope that the searcher likes your product, hope that he/she is finding what he/she is looking for and hope they make a purchase.

HOPE is not a marketing strategy.

Create something unconventional & unexpected - marketing without making it look like it’s a sales pitch. Don’t spam, avoid a hard sell, participate (connect, don’t alienate), and contribute (put the community first) and be genuine.

Read more from the search engine marketing conference at the roundtable.