We Do Search Engine Optimization.

What are the best web design conversion elements to implement on your website?

I’m looking to compile a great list of conversion elements that can be included in a website. This is not for landing pages (although it could be used for them) but regular site pages, with emphasis on the homepage.

I approach every site design with conversion in mind – your design should help the visitor take desired action on your site. Keep out the fluff that will distract or alter the focus of your visitor.

Actions

• phone call
• completing a contact form
• subscribing to newsletter
• buying product
• tweeting/sharing page with friend
• downloading free ebook/whitepaper
• anything that captures an email address

I am defining conversion elements as anything that will strongly persuade a visitor to remain on your site and want to learn more about you.

Conversion Elements

• testimonials
• 3rd party logos: BBB, truste, D&B, chamber of commerce
• logos of good sized companies you have worked with or places you have been quoted: latimes, any inc5000, hollywood reporter etc.
• stats showing success: client sales increases, new orders, new engagements
• large and clear contact button – can be tastefully animated
• photos – (founder, real staff, highly targeted to your niche)
• short sales video
• phone number/address

For shopping sites that sell products directly, the required elements to gain users trust are more specific. Below are elements that increase online sales in descending order of importance.

E-commerce Elements

• product overview
• merchant guarantee
• availability
• image quality
• customer service available
• product specific description
• long description
• size chart
• toll free phone
• ratings & reviews

The above list is from the e-tailing group/ARS ecommerce