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	<title>Netpaths Guide to SEO &#38; Web Design &#187; advertising</title>
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		<title>Amazon.com Cancels Advertising, Reaps Rewards</title>
		<link>http://www.netpaths.net/blog/cancel-all-advertising/</link>
		<comments>http://www.netpaths.net/blog/cancel-all-advertising/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 03:04:39 +0000</pubDate>
		<dc:creator>CVOS</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[amazon]]></category>

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		<description><![CDATA[What would happen if your ecommerce shop cancelled all advertising and offered customer free shipping instead? You may be petrified at the thought of stopping all pay per click ads, online banner ads and targeted ads but there may be better ways to virally create business and fortify your sales. Offering customers something special can [...]<p> Thanks for reading our web design and SEO blog. Get the full post online  <a href="http://www.netpaths.net/blog/cancel-all-advertising/">Amazon.com Cancels Advertising, Reaps Rewards</a> and tell us your thoughts.


<a href="http://www.netpaths.net/blog">Netpaths Guide to SEO &amp; Web Design - Simple Search Engine Optimization Steps</a></p>

Related posts:<ol>
<li><a href='http://www.netpaths.net/blog/amazon-product-ads-coupon/' rel='bookmark' title='Amazon Product Ads Coupon for $75 in Free Clicks'>Amazon Product Ads Coupon for $75 in Free Clicks</a></li>
<li><a href='http://www.netpaths.net/blog/excessive-advertising-problems/' rel='bookmark' title='When Advertising Overshadows Content'>When Advertising Overshadows Content</a></li>
<li><a href='http://www.netpaths.net/blog/biggerboatcom-entertainment-advertising-network/' rel='bookmark' title='Biggerboat.com Entertainment Advertising Network'>Biggerboat.com Entertainment Advertising Network</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p> What would happen if your ecommerce shop cancelled all advertising and offered customer free shipping instead? You may be petrified at the thought of stopping all pay per click ads, online banner ads and targeted ads but there may be better ways to virally create business and fortify your sales.</p>
<p>Offering customers something special can create a viral word of mouth campaign that will ensure unprecedented exposure and create a truly unique selling proposition.</p>
<p>Read <a href="http://www.grokdotcom.com/2008/01/06/should-you-cancel-all-your-advertising/ ">more</a> about Jeff Bezos&#8217; genius strategy of giving away 600million in free shipping to its 72 million customers.
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<p> Thanks for reading our web design and SEO blog. Get the full post online  <a href="http://www.netpaths.net/blog/cancel-all-advertising/">Amazon.com Cancels Advertising, Reaps Rewards</a> and tell us your thoughts.


<a href="http://www.netpaths.net/blog">Netpaths Guide to SEO &amp; Web Design - Simple Search Engine Optimization Steps</a></p>
<p>Related posts:<ol>
<li><a href='http://www.netpaths.net/blog/amazon-product-ads-coupon/' rel='bookmark' title='Amazon Product Ads Coupon for $75 in Free Clicks'>Amazon Product Ads Coupon for $75 in Free Clicks</a></li>
<li><a href='http://www.netpaths.net/blog/excessive-advertising-problems/' rel='bookmark' title='When Advertising Overshadows Content'>When Advertising Overshadows Content</a></li>
<li><a href='http://www.netpaths.net/blog/biggerboatcom-entertainment-advertising-network/' rel='bookmark' title='Biggerboat.com Entertainment Advertising Network'>Biggerboat.com Entertainment Advertising Network</a></li>
</ol></p>]]></content:encoded>
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