We Do Search Engine Optimization.

I just received this email in my inbox, a thinly veiled attempt at sucking money out of me to register .asia domain names. Be watchful of notices to register domains to protect your trademark and intellectual property in International areas. The most common I have seen are Chinese .cn domains and .cm domain names.

Before registering any domain name with an exotic extension, make sure you contact your webmaster or local accredited domain name registrar such as NetworkSolutions, Godaddy, or Enom.com

This is the email I received:

Dear CEO & Principal

We are a domain name registration and dispute organization in Asia, which mainly deal with the global companies’ domain name registration and internet Intellectual property right protection in Asia. Currently, we have a pretty important issue needing to confirm with your company.

On Aug 10, 2009, we received an application formally. One company named “FJS Holdings Ltd” wanted to applied for the internet keyword “Netpaths” and some domain names through our body.

Now we are handling with the registration of these domain names and find that the keyword of these domain names and internet keyword is identical with your company’s. So we have to confirm with you at two points:
1. If your company consign FJS Holdings to register these domain names and internet keyword, we will send application form to them and help them finish the registration at once.
2. If your company have nothing to do with FJS Holdings, they maybe have other purposes to register these domain names and internet keyword.

In order to deal with this issue better, please contact us by email or telephone ASAP.

Best Regards,
Tim Hu
Auditing Department
______________________________________________________________________________________________________________________________________________________

Tel: +852-2297-9279
Fax: +852-2297-9209
Email: Tim@eworld.hk
Email: Tim@eworlddnr.hk
Website:

http://www.eworld.hk

Tim

Google is still using the domain name as a primary ranking factor. With a good domain name, rankings are nearly guaranteed.

Below is an example of a niche retail site, but if you want to rank for “Keyword Keyword” all you need to do is purchase www.KeywordKeyword.com and you will have no problems getting to the first page.

In this example, if you do a search for beach towels several sites show up in the Google SERP’s

http://www.google.com/search?q=beach+towels

The #9 result is a single page redirect site, that doesn’t mention the keyword phrase ANYWHERE on the page!

The site ranks for the fairly competitive keyword phrase “beach towels” while breaking every search engine optimization rule available. With some simple SEO this site could rank #1, and beat out target.com

All they did was spend a few thousand dollars on a premium domain name, and the rankings come with no effort.

Note to all SEO’s and entrepreneurs: invest the extra money on your domain name and you will be duly rewarded, premium domain names will increase in value like real estate.

Global toy conglomerate TOYS R US have purchased the Toys.com domain for the reported 5.1 million dollars, making it the biggest sale of 2009 so far, as well as one of the ten biggest sales ever reported.

The only problem was that this destroyed the SEO for the existing domain, causing Toys R Us to loose a ranking for the keyword ‘toys”

Now, instead of holding position #1 and #4 they only have one.

Corporate IT simply redirected the new domain name to the
Toys’R'Us home page. Toys.com no longer had its own site so Google delisted
it. They will still receive type-in traffic, but all the extra traffic from the additional Google ranking has disappeared.

Normally I recommend focusing your energy on one website and trying to build a single site into a dominant entity. However, for a large corporation with a limitless website that has the potential to rank for multiples of competitive keywords, using multiple websites can be an effective strategy.

This is the worst however. Toys’R'Us has registered the typo
domain ToyRUs.com (missing the first ’s’) but has not
forward it to ToysRUS.com. This is a huge blunder, and is causing this mega retailer tons of sales.

Toys R Us needs to contract out their search engine optimization or they will keep loosing ground to amazon.com.