The world of SEO is constantly changing, and one thing that has been a consistent feature of the last few Google updates is link building. For a long time, Google has placed an emphasis on link building, but far too many people took that emphasis the wrong way, focusing on building huge numbers of links, with no regard for quality. With the recent updates, Google has quite clearly showed that it does not appreciate link farms and a scatter spray approach to link building.
If It’s Easy, Is It Really Worth It?
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