Netpaths Guide to SEO & Web Design » google

Matt Cutts Google State of the Index

CVOS — Wed, 22 Apr 2009 21:04:44 +0000

Matt Cutts gives his State of the Index recap for last year.

Topics include

Google Chrome
voice recognition
OCR for PDF’s that are not text
SearchWiki
Google Trends – this is an amazing tool that shows us a taste of the massive amount of data Google holds on us. This allows SEO’s to compare trends, keyword searches and brand recognition.
Blackhat Spamming & Hacking

See the original search post on GWC.

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Google Executive Sergey Brin on Game show “To Tell The Truth”

CVOS — Sat, 14 Mar 2009 03:29:01 +0000

Back in 2001, when nearly no one knew of the upstart search engine Google, on of its co founders appeared on an American game show called “To Tell The Truth”. We don’t know what future billionaire Sergey Brin was thinking when he signed up for this non intellectual TV show, he could not be more out of place.

Four celebrity contestants who know nothing of technology in general and search engines specifically try to guess who out of three people before them of them is the real Sergey Brin.

See even more comments about this PhD computer scientist humiliating himself on daytime television at Thenextweb.

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In Google We Trust Not So Much

CVOS — Wed, 23 Jan 2008 04:49:59 +0000

A study by the University of Southern California’s Center for the Digital Future reports search engine users shows that people don’t believe everything that appears in the top 10 results.

The survey found that only 51% of people trust information provided by search engines, down from 62% in 2006. Google, as the most popular search engine in most of the world, isn’t trusted by nearly half (49%) of the people who use it.

How can people be so cynical – that result for shady SEO’s creating spammy affiliate site typosquatting a premium brand is part of Google Goodness (remember no hand edits)

The Internet is perceived by users to be a more important source of information for them — this over all other principal media, including television, radio, newspapers, and books.

So over half of all people really distrust media in general. This is a healthy dose of skepticism, but why do people still fall for politicians’ ‘promises’ and still buy all the questionable products advertised?

Results from the USC study:

Anatomy Of Googles Search Engine Results Page

CVOS — Mon, 03 Dec 2007 03:46:10 +0000

Matt Cutts give a great explanation of how Google search result pages are organized.

Here is the anatomy of a Google search engine results page (SERP):

The blue title is the actual page title. This is why page titles are the most important part of search engine optimization (in my opinion). The page title must have search engine friedly elements and include your targeted keywords, but it also must be readable, useful and interesting so that a real human user will click on it. A #1 ranking is useless if the page title is so unreadable that no one clicks on it.

the snippit can be pulled from the meta description tag, open directory description or a relevant phrase from the actual page.

The keyword is bolded.

Sitelinks for high traffic sites sometimes extra blue links will appear below the listing.

Matt Cutts Explains Google Snippits:

Matt uses a great example and one of my favorite coffee locations Starbucks.com. Unfortunately there is a fair amount of static in this video. Comment on Google webmaster central and ask them to re record it:)

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The Gphone Will Change the Mobile Internet

CVOS — Mon, 05 Nov 2007 21:25:37 +0000

Google introduced their entry into the mobile phone world 11/5/07 with the gPhone. The gPhone will not be a piece of hardware with standard mobile service, but a software platform and operating system on an open platform called Android running Linux that can run mobile Google apps and programs from developers. Google has created the software to run a cellphone and is licensing this to 34 mobile phone handset makers and cell providers including T-Mobile, Sprint Nextel, NTT Docomo, China Mobile, Telefonica, Telecom Italia, Motorola, Samsung, HTC, Qualcomm, Intel.

Notably absent from this mobile consortium are Verizon, AT&T, Vodafone, or Nokia (which has its own Ovi mobile development platform).

“This is not an announcement of a Gphone. We hope thousands of different phones will be powered by Android. This will make possible all sorts of applications that have never been made available on a mobile device.” The software development kit will be available on November 12, but this announcement really falls short of expectations.

Eric Schmidt the CEO of Google thinks a lack of a collaborative effort is what has been keeping back the mobile Web. Android will help developers reduce complexities and costs across different mobile devices, very similar to the OpenSocial software foundation Google announced for web based social networks. Predictably, Android and OpenSocial will work seamlessly together, just like Microsoft Windows and Office software.

Google really tried to sugar coat this announcement, but quite soon we may be seeing another result of Google’s application development framework: monopoly.

The Gphone is the hot topic of the blogosphere today. Read more from the Google conference call here.

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Tips For Getting A Job At An Internet Startup

Social Networking With Google Uses All Your Personal Info

CVOS — Mon, 29 Oct 2007 17:30:25 +0000

Social networking is the center of web 2.0 and Google desperately wants to get into the game. They have Orkut.com but this doesn’t really count as it has a pithy userbase compared to myspace.com and facebook.com. In order for Google to truly compete in the online social revolution is to play strong and dirty. Just like Mocrosoft, Google is willing to use any and all resources to win this game, and the resources in question are your personal information.

The G social network of the future is codenamed Maka Maka and it will integrate every bit of your known data into one complete system. Your personal search history, gmail.com contacts, google reader feeds, iGoogle widgets & data, Gtalk buddy list, events in your Gcalendar will all suddenly be part of the social web.

Yipee! We now get to let Google monetize our personal information, and we unknowingly agreed to it when we signed up for all these time saving Google services, clicking i agree to the end user license agreement.

Google wants to place ads on your homepage, start page, networking page, personal events, heck if google could produce an alarm clock that displayed adwords they would send them to every household in the world.

More from the Google social announcement:

Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.

On November 5 we’ll likely see third party iGoogle gadgets that leverage Orkut’s social graph information – the most basic implementation of what Google is planning. . . . Google is also considering allowing third parties to join the party at the other end of the platform – meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs.

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Google PageRank Update Penalizes Link Farms

CVOS — Wed, 24 Oct 2007 20:27:38 +0000

If you engage in large scale link buying or your website sells text link advertisements it is likely that you lost Google Page Rank yesterday. The PR update on October 23 has wreaked havoc on the green line, and many website owners are forgoing green peace for green war on google.

Google has given webmasters and bloggers an October surprise that will likely generate as much controversy in the SEO community as past Google updates such as Florida and Jagger.

From Andy Beard:

I certainly don’t intend to be whipped by Google for 9 reviews or “public consultation” pieces I have written over the last 12 months, and as I gave the links in an editorial matter of my choosing, I didn’t use Nofollow.

Aaron from B5 Media:

At b5media, we are weighing how we want to respond to this. Either we give in to Google and let them dictate what we do and have the unenviable position of losing pagerank and possibly advertising dollars, or we take the stand that quality content is quality content regardless of Google and that our content will speak for itself.

Courtney Tuttle:

Does Google Want PageRank To Be Irrelevant? If they do, they’re doing a fine job. Seriously who cares anymore? I’m done worrying about it because Google hasn’t even said what they want people to change.

Jim Kukral on buying links:

So how can TextLinkAds survive in it’s current business model if the rumors are true? Furthermore, would you buy a text link from them if they had a “nofollow” in it? I like the guys at Text Link Ads, but personally, I never did like the model of “passing Google juice” for cash. It always seemed very gamey to me.

Even the Scobelizer has some refreshing honesty about PageRank:

Google Page Rank is dead and has been for quite some time. I don’t get bloggers sometimes. They get all huffy about their Page Rank going down as if it’s something that they are entitled to. Now, normally I’d be front and center on all these ego games but here the real truth is that Page Rank has been dead for years. That’s why I never even looked at it anymore.

Some notable sites that have lost Page Rank:

* http://www.statcounter.com/ PR10 to PR6
* http://www.searchengineguide.com/ PR7 to PR4
* http://www.washingtonpost.com/ PR7 to PR5
* http://www.forbes.com/ PR7 to PR5
* http://www.suntimes.com/ PR7 to PR5
* http://www.sfgate.com/ PR7 to PR5
* http://www.copyblogger.com/ PR6 to PR4
* http://www.masternewmedia.org/ PR7 to PR4
* http://www.autoblog.com/ PR6 to PR4
* http://www.engadget.com/ PR7 to PR5
* http://www.problogger.net/ PR6 to PR4
* http://www.joystiq.com/ PR6 to PR4
* http://www.tuaw.com/ PR6 to PR4
* http://www.searchenginejournal.com/ PR7 to PR4
* http://www.quickonlinetips.com/ PR6 to PR3
* http://weblogtoolscollection.com/ PR6 to PR4
* http://andybeard.eu/ PR5 to PR3
* http://www.seroundtable.com/ PR7 to PR4
* http://www.blogherald.com/ PR6 to PR4

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