E-Commerce Website Secrets That Increase Conversions

Conversion Rate Optimization, Online Business, Search Engine Marketing 12 Comments »

Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:

  1. Design – using creatives and images to build trust
  2. Buying Elements – make it easy to buy from you, remove purchasing obstacles
  3. Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
  4. Pricing – using a free trial to bring you in, free shipping, upsells
  5. Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
  6. Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites

Read the rest of this entry »