Link building changes each year, this is a summary of how to prosper with your linking activities in the coming years.

5 years ago all we had to do is build exact anchor text links and we could hope for high rankings. 10 years ago we could get high rankings with forum signature links and comments, but today everything revolves around relevancy and natural link profiles.

We know that we need to diversify our links starting from anchor texts we use, position on the page up to types of websites we get links from, not to mention keeping your link velocity in check. So what did we learn in the past few years regarding link building? Are there things that didn’t change and what can we expect to remain the same so we can plan ahead for quality link building.

The types of link we will need to get in the future may change a bit, but they will still rely on several factors that will most likely remain the same. So what do we need to look for to determine a quality page for our link?

Link Metrics

• Relevance
• Authority
• Popularity
• Traffic
• Social presence

Nothing new there right, but this is the basic list of ingredients for quality backlinks. One thing I always look for are traffic pages. Most SEO’s simple look for page rank or MozRank or general authority of a website, but what good will that do for me right now? Yes it may impact my rankings along with some other links, but unless it is a high traffic page I won’t be able to see any traffic increase on my site for quite some time, and link building is not just about rankings, it is about driving targeted traffic to the right location. So let’s look at certain link building strategies that can influence your rankings and drive some quality traffic your way and we know that they will work in the future.

Competitor Research – Moving In on the Competition

Until you come up with a solid link building strategy you need to be mindful of your competitors and get all the good links they have. Well, at least as much as you can. Don’t go blindly after all of the competitor links, evaluate the most valuable ones, the high traffic ones that pass on some link juice as well and concentrate on acquiring those, even if it takes a bit longer. You don’t need your competitor’s bad or low quality links, you just need the cream of their link profile, which should be enough to get you started and at the same time find a working pattern to implement on your personal link building campaign.

There are many tools you can use to find competitor links, I suggest Open Site Explorer and Yahoo Site Explorer, but don’t forget the power of advanced search queries.

Guest Posting – A Two Way Street

By now you probably know that in-content links have a great value as they appear to be natural. This depends, but they have been gaining popularity in terms of quality and desire. Everyone wants guest posts, but remember that this is a two way street.

Getting new backlinks  by guest posting is great: you will get bigger exposure, social media promotion from your fellow bloggers and ultimately a highly relevant link, but you need to think of the effect of accepting guest posts for your website.

When you do a guest post you should link to it and accept guest posts from other bloggers in your market area. This gives you free content, free extra social media promotion for your website and most likely a few links as everyone wants their content ranking better and passing more link juice. By allowing guest posts you are doing your rankings a favor and helping the community.

Quality Content – Linkbaiting and Natural Links

Natural link building, create great content that attracts links naturally, sounds great, but it is not easy – or is it?

Creating valuable quality content is in fact not that hard, but since the net is full of  content this isn’t enough anymore. You need to create something that stands apart from the rest with thorough research and lots of brainstorming. Examine your market and find out what people are looking for, use old data and update it, present it in a new light, create informational content that exceeds the status quo.

Tutorials, how to’s, infographics, slides, videos, controversy, promotions, plugins, tools, these can all attract great links on their own, they just need to be presented in an attractive way. Some people manage to do that even without the best content, they just know how to package the product and serve it to their audience, which is the most important part. Get to know your audience, which is the only way to create something they will link to on their own free will.

If you can rely on informational market one of the easiest ways to get some recognition and establish yourself as authority, get some links as well, is to do extensive research regarding your market, present the new data and talk about it wherever you get the chance. New results, polls, survey, case studies will surely make you stand out from the crowd, so this is a worthy investment that you should pursue by all means.

And if everything else fails you just need a known person to act as your spokesman. That is not as hard as you think; just find a known person in your market on the net or real life celebrity to interview, and present this in a funny way. Get the host to talk about your products, services or simply offer an opinion on a relevant topic. Interviews from known people can be a great ice breaker for your traffic and can help you reach the tipping point for high traffic and social media promotion. They can catapult your website and make it desirable place to link to and promote.

Planning Your Link Building Campaign

This may be new to you or maybe not, most likely you already know about the link building methods mention here, but just knowing something is not enough. You need to know and practice in order to achieve something, and going out blindly will also get you nowhere, you need to plan ahead and create your link building campaign blueprint from the start. This is the only way to expect results and measure the success of your campaign.

Following the mentioned methods in this article you can create a time frame for your link building efforts and act accordingly. You can create a budget and you can have time to do research, preparation and then go out to get results, and you will get them if you just plan ahead. Link building and content creation is not that hard when you know what to look for. Get to know and understand your market and your audience, that is the only way to succeed, online or offline.

Author Bio: Zarko is a creative link builder that enjoys a challenge. He works as a web strategist at Dejan SEO Company where he has a position of a link building team leader.

Thanks for reading our web design and SEO blog. Get the full post online Link Building for the Future and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Related posts:

1. Intel Using Low Budget Link Building Strategy
2. URL Shorteners Are Powerful Link Building Tools and Pass Pagerank
3. Surefire Link Building Advice From 5 Master Linkers

7 Link Building Tips

• Lists – The easiest way to grab peoples attention when presenting valuable information is to create lists. A list is easier to scan and has a higher perceived value than endless paragraphs of unformatted text. Think David Letterman’s daily top 10.
• Controversy – People love to read material that is controversial and strongly opinionated. One example is the Huffington Post, which writes with passion, opinion and strong words. It works, as some articles have over 20,000 comments and get shared thousands of times on social networks.
• Research – Original research and unique history that is original, timely and useful. Find a topical subject and try to find another angle to write about it from. Send out a taster as a newsletter or pdf file.
• Content Sharing – Post original articles on other websites and require a link back to your site. I have had great success from emailing bloggers in my niche and asking if they would accept a quality post from me. Most bloggers are hungry for new ideas and fresh content and readily accept well written posts from industry experts.
• Infographics – Excellent examples of infographics are found in high quality news sites and Ezines such as Newsweek, Time.com, and the NYtimes. Infographics are beautiful graphical designs that explain complex data. A picture is worth a thousand words, and a quality infographic can be worth 1000 links.
• Continuous Updates – Websites are dynamic, and people expect you to update your online presence. Blogs are the best way to do this, but any new content pages are good.
• Widgets – Simple items that people can place on their website or blog.  High profile examples include D&B, BBB, TrustLink, StatCounter, Vimeo, MicroPoll and many others. Create a service that solves a problem, provides value and is easy to implement.

Invite people to email you and answer their questions. Become a guru, an expert, a resource, a destination on the internet – you can be a Wikipedia in your niche.

Generate content by had writing about what you love. If you don’t enjoy the subject, outsource this task. No one will read words that have no passion behind them. If you can’t get the energy to write for your audience, how can you expect them to expend energy to consume your content?

Do not use automation to generate massive backlinks or create content. Websites are born, not spun – creating a good product that people will be passionate about takes time. If you would like to submit an article for publication on this SEO blog please contact us, we love hearing from new authors.

Image credit: fishbowl.net

Thanks for reading our web design and SEO blog. Get the full post online 7 Must Follow SEO Tips For Quickly Building Links and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Related posts:

1. Do Follow Tag Introduced
2. Blogging With Do Follow
3. Social Data Is The New Links for Online Marketing

This is a really low budget way for Intel to go about getting more links, and I thought they could be a little creative and try to use some Digg spam bait to get more links. Intel just got hit with a 1.45 billion dollar fine from the EU so they must have had to slash their search engine optimization budget.

The email is below:

Software 3 Way- Link Partner Proposal ! http://sx.intel.com

Dear Webmaster,

My name is ANDY, marketing manager of sx.intel.com website. I really liked your site So, I thought why not we do link exchange ?

Due to the possible harming nature of too many reciprocal links we suggest non reciprocal links. You can link to us from your site and we will link back from another of our sites.

I can add your link here ::
http://www.netsalad.com ( Any Inner Page )
OR
http://www.boogiedada.com/ ( PR 1 Content Rich).

If you are interested, please reply to this email and I will be happy to discuss our link exchange requirements.
Please add my site information under any Quality Inner Page. Here the our site details:

Link Title: business software
Link Url: http://sx.intel.com
Link Description: Business Software Solutions with Intel’s Software Download Store, Special prices, Featured software downloads with superb discounts.

Again, awesome site!

Sincerely,

ANDY
sx.intel.com

I wonder how this 3 way link strategy is working for this multi billion dollar company. The top backlink listed is from HV Web Directory :: SEO Friendly Web Directory.

Intel should be proud of the money they are saving from having axed their online marketing department.

http://search.yahoo.com/search?p=linkdomain:sx.intel.com%20-site:sx.intel.com&n=100

Thanks for reading our web design and SEO blog. Get the full post online Intel Using Low Budget Link Building Strategy and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Related posts:

1. Link Building for the Future
2. Dmoz Blog Advocates Link Building
3. Surefire Link Building Advice From 5 Master Linkers