Mar 06

Mad Libs Form Style Increases Conversions Up To 40%

Conversion Rate Optimization, Search Engine Marketing 5 Comments »

How to you encourage more people to fill out your landing page forms?

Vast.com tested a form using a narrative format and presented input fields to people as blanks within sentences, Mad Libs style.

I haven’t done MadLibs since elementary school, but it worked: they realized an increase in conversions of 25% to 40%.

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