MSN AdCenter Confusing Advertisement Award

CVOS — Fri, 25 Jan 2008 03:58:35 +0000

It is still mid January and already MSN Live search has a front runner in the category of most confusing advertisement. MSN is trying to use viral videos to promote their pay per click online advertising program AdCenter and they have created several promotional videos to help get the word out. Unfortunately the videos look like they were made by renegade art students trying to show how cool they were for creating a video that has nothing to do with the product they are trying to promote.

The art students succeeded in creating videos that will not only confuse viewers but likely dissuade them from trying adcenter PPC. The videos are morbid, bland and uninspiring.

Microsoft live search PPC take it away:

Dance Video: Microsoft – context matters
Funeral Video: Microsoft- context matters
Art Video: Microsoft – Context mattersIf you still feel like trying Microsoft AdCenter after watching these online videos be my guest.

You can also read more about the adcenter videos from a microsoft employed blogger. See more comments about the adcenter videos here, here and here. Sorry MSN Live Adcenter Search team, these ads just don’t speak to me. Please let me know if any independent ad agency approves and compliments these videos.

Another thing that annoys me about Microsoft are the links it adds to the default embed code. I stripped them out of this post, but it is just another example of MS trying to force itself into my computer/blog with things I don’t want.

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MSN AdCenter Confusing Advertisement Award