We Do Search Engine Optimization.

Sending out a press release has been a search engine optimization tactic since day one. Good press releases can help you gain exposure and increase your visibility online and we are big fans of syndicating content on other websites.

Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get your more links from third party websites and increase your exposure to a broader set of people.

Optimize Your Press Release

Press releases help users find your content and provide excellent third party verification of your business. Press releases also help your ranking in the search engines if there are links in the PR piece back to your site. A press release optimized for search engines will be 500-1500 words, have 1 primary keyword repeated 2-5 times per paragraph, and links back to your website. When creating press releases it is good to be as specific as possible and only try to optimize for one product release or company event. If you try to introduce too many topics and force multiple keyword phrases the piece will be diluted and will likely not rank for anything, thus giving you no direct traffic boost.

Good Press Release Topics
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I rarely link to podcasts and radio shows, but this is a particularly illuminating podcast about public relations and how to get your business and brand name mentioned in top tier publications.

Basically you need to generate relationships with editors and writers at magazines/newspapers/blogs you wish to be featured in. How do you meet these influencers? Go to events, business functions, parties and shows the writers are likely to attend.

To summarize: PRweb.com has varying degrees of success, try prleap.com instead. PRleap is cheaper and has higher signal to noise content, while prweb is spammed mercilessly. There are so many poor quality psudo press releases on prweb most writers and editors tend to ignore this as a serious source of news.

Also, help the writers do their job. If a staff writer from the New York Times contacts you with questions about a story, do some of their work for them, research the topic and let them know the results. Nothing will keep you on the top of an editors mind better than making their job easier.

Discover the importance of utilizing media kits, and press releases for better exposure with Chris Winfield from 10e20.

Listen to shoemoney talk with chris winfield about successful PR:

Webmaster Radio
	Public Relations for Websites Show: Shoemoney Show

Super bonus: get free press release submissions on the largest news distribution network online.