We Do Search Engine Optimization.

Twitter is a great tool to connect with friends and facilitate business. However if used indiscriminately it can be a waste of time and possibly hurt your reputation.

Here is how twitter helps me with my business

1. Asking questions
2. Getting specific help with complex projects
3. Connecting with people I otherwise wouldn’t
4. Sending out coupon codes, deals, specials
5. Meeting new industry specialists
6. Reputation management – seeing real time searches about my company/industry

Everyone is getting into the twitter game, see how Dilbert convinces his boss to use it.

Thanks to UFS for the Dilbert comic strip image.

Jonathan Simon posted the questions and answers he received while at Las Vegas Pubcon 2007 on Google Groups.

The search engine optimization crowd grilled the engineer on several pressing online marketing questions and he provides useful advice to improve your rankings and reduce stress.

Scrapers

If your content is being scraped, it is a nuisance, but not the end of the world. however if they outrank you, send a spam report to Google or file a DMCA take down notice.

PPC vs. SEO

Google recommends that if you’re already getting a lot of visibility with PPC, you should still make your site search-engine friendly to get natural rankings. Jonathan recommends maintaining a crawler friendly site to guarantee maximum exposure from all online avenues.

SEO focus for Large Sites

If you have a mammoth website, focus on SEO for the entire site, not just core pages.

Reputation Monitoring

To be updated of mentions of your company, subscribe to Google Alerts or to an RSS feed of Google’ blogsearch or technorati to monitor usage of your particular search phrase or brand.

Additional questions and answers are provided at Google Groups.