In December 2008 Dell Outlet announced that it had generated $1 million through their twitter account. Dell posted computer specials and closeout deals to its Twitter feed and grabbed the attention of the web.
In the summer of 2008 Barack Obama announced his choice of vice president through a tweet.
What Twitter can do for your business
- Building Community— creating a strong community of followers that
ultimately help drive business objectives and bring in new customers
- Customer Service— using Twitter to successfully engage with customers
- Selling— driving online and offline sales by using Twitter to post promotions,
discounts and offers
- Prospecting— creating demand and pinpointing potential customers needing
the type of solution your product offers
- Branding & Awareness— employing Twitter in creative ways to increase
awareness around a product, person (celebrity) or business
- Fundraising — spread the word about important causes
From a recent poll of Twitter marketers 83 percent said that they expect
their company’s use of Twitter to increase over the upcoming six months, 45 percent of respondents said that they saw Twitter as “somewhat important” to their business and 20 percent saw it as “extremely important.”
Twitter ranks second to blogs as the social media tool that delivers the most value.
- Branding and awareness was the most sought after use at 84%
- networking 78%
- community-building 77%
- Brand-reputation management was fourth with 51%
- customer service 44%
- prospecting 30%
- Direct Selling 20%
- use a corporate Twitter account to promote their business 36%
- use their personal accounts 30%
One of the best uses I have found is to get feedback and recommendations. I can tweet a very specific question and receive several detailed responses in less than 1 hour. Getting information and answers to complex problems makes this an invaluable communication tool for me.
Yahoo has a huge network of content websites, but they are ineffectively utilizing these website properties. Below is a good article on Yahoo real estate, but if you want to use Yahoo Buzz or Mybloglog you are out of luck.
Yahoo has spend tens of millions of dollars buying, maintaining, and improving these social media features but they don’t even use them on their own web properties. There is only a small link to Delicious.com bookmarks, which I only saw on my third visit to this site.
And Yahoo is completely ignoring the hottest social website on the internet today: Twitter.
Yahoo really need to integrate its disparate web properties, I have a feeling they are leaving millions of dollars of revenue on the table by not tightly integrating their content and social tools.
Don’t be like Yahoo – all content you create should have the social bookmarking tools most used by your site visitors.
Blah Blah tech has created a great wordpress plugin that lets you connect with users of other social networks. Most online marketers are members of multiple online content sharing networks and tend to read a lot of SEO blogs. Using the Socialize Me plugin lets visitors interact with you similar to mybloglog.com
with Socialize Me! those visitors to your ‘blog will see a simple message when they arrive: “Hi, thanks for the visit! Wayne’s on StumbleUpon, too!” with a link to your profile.
With the Socialize Me! Plugin for WordPress you can connect with people on services like: StumbleUpon, Facebook, Digg, Delicious, Pownce, Twitter, Bebo, MySpace and many, many more.