Embeddable Widgets Are Great Tools for Link Acquisition

Link Building, Search Engine Marketing No Comments »

If you have yet to discover the value of embeddable content widgets in linkbuilding, read on. Rich media, such as videos and infographics, draw attention and drive traffic, but interactive media, such as widgets that you cab place on any website, can truly build good long term links.

A widget is a simple, graphic-oriented, interactive piece of software. These programs are typically presented with aesthetically friendly user interfaces and have basic functions, such as providing data or calculations, based on user input.

Designing your widget

Before thinking in terms of SEO, there are several basic factors to consider when designing your widget. Your widget should be attractive, easy-to-use, and load quickly (be sure to keep front end coding to a minimum).

Once your widget has been designed, you’ll want to maximize its SEO capabilities by making it visible to search engines and clearly linking it to its host page. Build your widget for readability by search engine bots, using HTML divs and Javascript, and hosting it on a fast, reliable server so it will not slow down the target website.
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