We Do Search Engine Optimization.

What are the best web design conversion elements to implement on your website?

I’m looking to compile a great list of conversion elements that can be included in a website. This is not for landing pages (although it could be used for them) but regular site pages, with emphasis on the homepage.

I approach every site design with conversion in mind – your design should help the visitor take desired action on your site. Keep out the fluff that will distract or alter the focus of your visitor.

Actions

• phone call
• completing a contact form
• subscribing to newsletter
• buying product
• tweeting/sharing page with friend
• downloading free ebook/whitepaper
• anything that captures an email address

I am defining conversion elements as anything that will strongly persuade a visitor to remain on your site and want to learn more about you.

Conversion Elements

• testimonials
• 3rd party logos: BBB, truste, D&B, chamber of commerce
• logos of good sized companies you have worked with or places you have been quoted: latimes, any inc5000, hollywood reporter etc.
• stats showing success: client sales increases, new orders, new engagements
• large and clear contact button – can be tastefully animated
• photos – (founder, real staff, highly targeted to your niche)
• short sales video
• phone number/address

For shopping sites that sell products directly, the required elements to gain users trust are more specific. Below are elements that increase online sales in descending order of importance.

E-commerce Elements

• product overview
• merchant guarantee
• availability
• image quality
• customer service available
• product specific description
• long description
• size chart
• toll free phone
• ratings & reviews

The above list is from the e-tailing group/ARS ecommerce

Your landing page on your website has an important job to do: Convert Traffic

The objective is to keep new users focused and have them complete the desired goal. A landing page is tailored for a specific visitor and should only contain information directly relevant to them. A successful landing page will have one prominent call to action and use every text and image element on the page to direct the user to completing this goal.

Landing Page Goal Examples

1. Newsletter Signup
2. Subscribing to a Service
3. Purchasing a Specialized Product
4. Filling out a Form
5. Making a Comment
6. Giving you their e-mail/phone
7. Calling for more information
8. Send to a Friend

Your site visitors could arrive at your landing page from these online sources

• A banner advertisement link prepared to appeal to your specific niche audience;
• An optimized link contained in your Pay Per Click (PPC) ad from the major search engines such as Google, Yahoo or Microsoft;
• A related affiliate sales page or an offer to subscribe to your mailing list,
• An internal link contained in your email campaign,
• A blog post or comment, forum posting, or social media link;
• Organic search engine results.

Maximize Your Investment

Design the page so that your visitors can immediately find your offer and any additional information about your product or service that helps them take action.

Optimize Your Landing Page

Once the visitors arrive at your landing page, they must immediately see the keywords that relieve their pain. Use keywords on your landing page to provide a customized solution that makes your visitor accept your offer.

Make Your Landing Page like Plymouth Rock

Keep your visitors on your website long enough to hear your elevator pitch.

Learn more about the design and testing of landing pages. Know the essential elements of successful landing pages.

Go beyond search engine optimization. Let your landing pages do a better job, convert more traffic and encourage repeat visits. Find out how other people have increased conversions 100%.

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