How Hearst Magazines Increased Website Traffic By 150%

CVOS — Thu, 05 Feb 2009 22:00:25 +0000

Using good keyword research and educating editors on proper search engine optimization techniques helped the Hearst publishing empire increase traffic to their web properties by 150%.

Hearst publishes 15 of the world’s most popular magazines including Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as 5 web only magazines. Their Senior SEO Analyst for the Digital Media team overcame the challenges of introducing SEO to management, staff writers and editors.

Choosing the right keywords is essential. An online writer must adapt to the online world, which means using different words than for a print publication. Below is an example of using keyword research to write title tags that will reach the largest audience:

When writing for women’s fashion: titles are big part of what they do, so early on we made the decision that we’d instruct them to run some comparatives on the keywords ‘fashion’ and ‘style’. In the print context they like to use the word style, but I stressed to them that style is somewhat nebulous in that it can mean a number of things. People’s behavior online is different because when they are looking for content they tend to be much more literal, because they have to be. The Wordtracker keyword research data showed us that 7:1 people were more likely to use ‘fashion’ than ‘style’ when looking for the kind of content we were promoting.

Here is a great tip on assisting editors with search engine optimization, and coding the keyword research tools into the web based publishing platform.

We have incorporated a link to the Wordtracker keyword tool directly into our CMS (content management system) so that when someone is entering a critical field, like the meta-title, right next to it there’s a link to Wordtracker, which acts as a ‘call to action.’ They can at least check to see if the keywords they have chosen are a solid choice, or if there’s something better out there.

Hearst probably uses a custom CMS, but this could easily be added to the ‘write’ page in wordpress.

Read the full article on how Dan Roberts helped increase Hearst Publication’s online traffic. This is a good thing, because the Hearst.com design looks like it was last updated in 1996.

http://www.wordtracker.com/academy/hearst-magazines-seo

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Wordtracker Keyword Research Tool 15% Discount

CVOS — Tue, 11 Dec 2007 07:30:34 +0000

WordTracker the keyword research tool has a holiday offer for the month of December. In additional to 15% off the price of annual subscription, we’re giving away a 9 mini-course on how to use Keyword Research to maximize online profitability. This is a must read for any search engine optimization company or person looking to make more money online. Each part in the series provides another opportunity for your customers to purchase Wordtracker at the discounted rate.

No offer code is necessary with this offer. Find the landing page set up with the offer embedded.

You can review the discount wordtracker promotion page here:
http://www.wordtracker.com/promotions/affiliate-december

December Promotion from this great SEO keyword research tool. I find great value in WT, and also use KeywordDiscovery, KeywordSpy, SpyFu.com and KeyCompete.

Happy holidays from the Wordtracker Team!

There are also these free search engine optimization tools available:

http://inventory.overture.com
http://adwords.google.com/select/KeywordToolExternal – this is excellent and my top pick for competitive keyword research.
http://adlab.msn.com/KeywordContent.aspx good luck getting any meaningful data from MSN adcenter keyword research tools, I had no luck with any medium volume queries.

Aaron Wall also has a free keyword research tool, but I can never get it to work http://tools.seobook.com/general/keyword/

If I missed any good SEO keyword research resources please add them in the comments.

Thanks for reading our web design and SEO blog. Get the full post online Wordtracker Keyword Research Tool 15% Discount and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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How Hearst Magazines Increased Website Traffic By 150%

Wordtracker Keyword Research Tool 15% Discount