We Do Search Engine Optimization.

BooneOakley.com is a large advertising agency that has done 2 very revolutionary, and possibly damaging things:

1. Created their website as a video
2. Redirected their domain name to youtube.com

Instead of the usual marketing Agency Flashturbation heavy websites, Boone Oakley has gone a different direction to present themselves to large corporate clients seeking an online marketing agency who specializes in video production.

It’s bad enough that they lost their content to search engines by only using a video (actually multiple videos) so that no one can find their address, phone number or contact them through a web form. They also redirect users to a different website, a site they do not control or have a lasting connection.

When people start linking to the new website, they will not link to BooneOakley.com, but to youtube.com. This is a huge loss of link juice and will be detrimental to the long term success of their website.

It is cool, new, hip and edgy to have a Youtube website today, but when YT looses favor to the next big thing BO will be in a crunch.

Still, kudos to BO for taking this big risk and providing a truly unique web experience.

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Using this small string, you can link to any frame of a YouTube video. Just append a 7 character query string to the end of a YT URL and you’re done.

This is a great way to skip unnecessary content, link to more meaningful and relevant content while reducing unwanted advertisements.

Code for deeplinking to Youtube Videos:

#t=1m5s

Here is a live example of a link with the location code included

http://www.youtube.com/watch?v=ifXRkA8Y34o#t=1m5s

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Videos are and up and coming component to a good search engine optimization campaign. Online video optimization can help drastically increase product sales and increase site exposure. Website traffic does not come directly from videos or clicks, but from extraneous links, references and typed in domains from references in the video clips.

The goal of any SEO is to get videos to spread by word of mouth, or virally. This is much cheaper than paying per click to have videos viewed. This list is in a slightly different order than the one compiled by goviral.com

Top 10 viral advertising videos of the year:

1. Smirnoff -Green Tea Partay; 3.4 million views views on YouTube
2. Ray-ban – catch sunglasses; 3.2 million views
3. Blendtec – will it blend iPod; 4.7 million views
4. Lynx/axe – boom chicka wah wah; 2.3 million views
5. Wilkinson – fight for kisses; 2.4 million views
6. Cadbury – Gorilla; 1.7 million
7. Carlsberg – Mentos experiment; 1 million views
8. Dove – campaign for real beauty; 1 million views
9. Snickers – get some nuts; 700 thousand views
10. Quicksilver – dynamite surfing; 600 thousand views

Top 10 viral videos of the year:

1. Evolution of Dance – evolution, dance, danse Dailymotion 77,446,266 views
2. Avril Lavigne – Girlfriend MySpace 67,204,021 views
3. OK GO – treadmills (music clip video) Dailymotion 35,604,505 views
4. Nessun Dorma YouTube 34,756,252 views
5. Linkin Park – What I’ve Done YouTube 30,853,515 views
6. Miss Teen USA 2007 – South Carolina answers a question YouTube 30,706,705 views
7. SNL Dick in a box Justin Timberlake Dailymotion 30,658,954 views
8. Trailer “300″ Dailymotion 24,575,620 views
9. Inspiring Story! Free Hugs Campaign (music by Sick Puppies Google Video 25,469,525 views
10. Battle at Kruger YouTube 22,751,690 views

Videos are truly international, with all of the global videos receiving over 20 million views each. For the 2008 year I predict the top video will have 150+ million views. Better make sure you have a good deal on bandwidth, online video is going to be the next wave for the new year of 2008.

See more viral videos here.

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