Netpaths Guide to SEO & Web Design » youtube

Ad Agencies: Making More Usable Websites

CVOS — Wed, 10 Jun 2009 03:23:26 +0000

BooneOakley.com is a large advertising agency that has done 2 very revolutionary, and possibly damaging things:

Created their website as a video
Redirected their domain name to youtube.com

Instead of the usual marketing Agency Flashturbation heavy websites, Boone Oakley has gone a different direction to present themselves to large corporate clients seeking an online marketing agency who specializes in video production.

It’s bad enough that they lost their content to search engines by only using a video (actually multiple videos) so that no one can find their address, phone number or contact them through a web form. They also redirect users to a different website, a site they do not control or have a lasting connection.

When people start linking to the new website, they will not link to BooneOakley.com, but to youtube.com. This is a huge loss of link juice and will be detrimental to the long term success of their website.

It is cool, new, hip and edgy to have a Youtube website today, but when YT looses favor to the next big thing BO will be in a crunch.

Still, kudos to BO for taking this big risk and providing a truly unique web experience.

Thanks for reading our web design and SEO blog. Get the full post online Ad Agencies: Making More Usable Websites and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Deeplink To Any Youtube Video

CVOS — Sun, 17 May 2009 23:32:27 +0000

Using this small string, you can link to any frame of a YouTube video. Just append a 7 character query string to the end of a YT URL and you’re done.

This is a great way to skip unnecessary content, link to more meaningful and relevant content while reducing unwanted advertisements.

Code for deeplinking to Youtube Videos:

#t=1m5s

Here is a live example of a link with the location code included

http://www.youtube.com/watch?v=ifXRkA8Y34o#t=1m5s

Thanks for reading our web design and SEO blog. Get the full post online Deeplink To Any Youtube Video and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Top Viral Videos of 2007

CVOS — Tue, 01 Jan 2008 02:22:04 +0000

Videos are and up and coming component to a good search engine optimization campaign. Online video optimization can help drastically increase product sales and increase site exposure. Website traffic does not come directly from videos or clicks, but from extraneous links, references and typed in domains from references in the video clips.

The goal of any SEO is to get videos to spread by word of mouth, or virally. This is much cheaper than paying per click to have videos viewed. This list is in a slightly different order than the one compiled by goviral.com

Top 10 viral advertising videos of the year:

Smirnoff -Green Tea Partay; 3.4 million views views on YouTube
Ray-ban – catch sunglasses; 3.2 million views
Blendtec – will it blend iPod; 4.7 million views
Lynx/axe – boom chicka wah wah; 2.3 million views
Wilkinson – fight for kisses; 2.4 million views
Cadbury – Gorilla; 1.7 million
Carlsberg – Mentos experiment; 1 million views
Dove – campaign for real beauty; 1 million views
Snickers – get some nuts; 700 thousand views
Quicksilver – dynamite surfing; 600 thousand views