VW Caught Red Handed Using Hidden Text

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Estimated reading time: 1 minute, 6 seconds

vw splash thumbnailAs reported by Danny and Barry, Volkswagen was busted for using hidden text on their homepage. Instead of creating a search friendly alternative to their unindexable flash homepage, they tried to use a hidden div tag:

<div class=”invisibleContent”>Volkswagen of America presents U.S. vehicle information, pricing, incentives, deals, comparisons on Eos, GTI, Jetta, New Beetle, New Beetle Convertible, Passat, Passat Wagon, Touareg, Rabbit, R32 and the GLI with links to VW dealers, owner information, Volkswagen merchandise, and VW accessories. homepage, volkswagen, volkswagon, vw.com, home, landing, top, volkswagen.com, home page, home, top, back, VWofAmerica, Volkswagen of America, Volkswagon of America, VWoA, VWofA, volkswagon.com</div>

What’s funny is they didn’t even try to hide it, as they named the div “invisibleContent”. It didn’t take Google long to spot this and lay down the law. VW admitted they were in the wrong and quickly remedied the problem by moving the invisible text to the meta description.

The current page <i>disallows caching</i>. This is an interesting development: VW doesn’t want search engines to cache its pages? They go from spamming for dollars to blocking indexing spiders?

their homepage code:
<meta http-equiv=”Pragma” content=”no-cache” />

Check back in 1 week to see if VW is still disallowing cached pages.

8 Responses to “VW Caught Red Handed Using Hidden Text”

  1. eAuto Mall » VW busted for scamming Google search, gets off easy Says:

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  2. VW busted for scamming Google search, gets off easy-- Ride Care Depot Says:

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  3. Automotive Articles Magazine » Just another WordPress weblog » Blog Archive » VW busted for scamming Google search, gets off easy Says:

    […] search terms are now properly placed under the Meta description in the page. Oh yeah, the pages now block web crawlers from caching the pages – a total 180 degree turn from spamming search engines with hidden terms. […]

  4. Noticias y revisiones de carros » Blog Archive » Google sorprende a VW haciendo trampas en las búsquedas (y se escapa con solo una reprimenda) Says:

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  5. Turbo Tuning » VW busted for scamming Google search, gets off easy Says:

    […] search terms are now properly placed under the Meta description in the page. Oh yeah, the pages now block web crawlers from caching the pages – a total 180 degree turn from spamming search engines with hidden terms. […]

  6. Blog About Toyota Cars » Blog Archive » VW busted for scamming Google search, gets off easy Says:

    […] search terms are now properly placed under the Meta description in the page. Oh yeah, the pages now block web crawlers from caching the pages – a total 180 degree turn from spamming search engines with hidden terms. […]

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