Aug 12
Estimated reading time: 0 minutes, 35 seconds
Naming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business.
Good names are a key to long term success.
My favorite branding example is Google, which created the #1 most recognizable name in the world after only 6 years in existence, with zero advertising.
Compare this with the new Network Solutions service offering, which is a recipe for customer confusion. NetSol is trying to make themselves cool and rename all standard services. This will not work. Renaming “domain name” to “nsWebAddress” is just a bad idea and guaranteed to fill their support line with questions.
Related posts:
- Follow Your Best Customers. MySpace gets 95% from 9 Countries
- The 5 Pillars of Kindness – Maximize The Value Of Existing Customers
- The 12 Signs of Great Managing
August 17th, 2009 at 4:31 am
A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.
September 1st, 2009 at 12:19 am
i really need these types of business help posts and SEO articles. i am a student doing small programming jobs.
i have to adjust my work routines thats why i usually search on net for perfect work routines to help pay for school and learn about web development. Now i can balance my work, studies and job with these new time management programs.
September 6th, 2009 at 6:50 pm
I searched on google and I had a hard time located the right info for online marketing and naming new online ventures.
September 11th, 2009 at 5:48 am
Be sure to read the Webmaster Book before writing about naming new website ventures. New businesses need a good plan before beginning SEO comment campaigns.