The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive. Below are the 5 pillars that will ensure happy users and active customers.
This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers. How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to…
Top 10 lists will always gather attention. Before David Letterman, Malcom Forbes, and the early European media publishers, lists thrived. It is very easy to scan lists, which makes them ideal for the web. Also, people love to see things ranked and ordered. Structured information is best suited for our brains. Below is an excellent…
Advice from James Hong on starting a $20 million dollar social website from his living room. He founded HotOrNot.com which lets users upload photos and rate other people’s photos. The killer paid feature of this social service is the ability to “meet” or connect with other users that you wish to connect with. As soon…
Mark Twain’s worst nightmare has come true – anyone can read any of his books online for free, and his estate has lost all control over his works. Mark Twain, or Samuel Clemens was a huge proponent of copyright, and fought to keep strict copyright laws. He worried about the fact that it would eventually…
This Venn Diagram for happiness in business – a 3 section interlocking set of circles with the quest for HOORAY at the center. The 3 circle descriptions What we do well What we want to do What we can be paid to do
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful. Below is an email sent by a large advertising agency to an A list blogger or social…
In person networking is as important to growing your business and increasing your influence. Here are the top ways to not miss your next networking opportunity. Business Networking doesn’t begin when you arrive at the conference Before leaving for an event, networking lunch or conference (see our pubcon seo conference post) have your goals outlined…
Every culture has general reasons that form the foundation of their success. Countries specialize at different things and have unique strengths. Japanese happen to do 2 exceptionally well in the corporate business environment.
The map above is an infographic of the largest online web properties. Notable websites are Google, Facebook, Yahoo, Craigslist, Wikipedia, Youtube and others. What is most impressive is the way that these sites got so large. None of them had any large scale advertising program, and most did no advertising at all. These sites all…