This Venn Diagram for happiness in business – a 3 section interlocking set of circles with the quest for HOORAY at the center.
The 3 circle descriptions
- What we do well
- What we want to do
- What we can be paid to do
The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive.
Below are the 5 pillars that will ensure happy users and active customers.
Business Networking doesn’t begin when you arrive at the conference
Before leaving for an event, networking lunch or conference (see our pubcon seo conference post) have your goals outlined and script prepared. Know who you should contact and be ready to help them. Also, If you are at an event and are not professional there is a possibility that your bad antics will be video recorded and shared online. Always assume that video cameras are running at any event and don’t do anything you wouldn’t want taped.
Advice from James Hong on starting a $20 million dollar social website from his living room. He founded HotOrNot.com which lets users upload photos and rate other people’s photos. The killer paid feature of this social service is the ability to “meet” or connect with other users that you wish to connect with.
As soon as they launched, there were 100 competitors. The challenge was to increase PR to show they were the leaders in the photo ranking space.
How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.
His main hypothesis
Ordinary marketers are working to sell things.
Extraordinary marketers are working to make a connection.
He created the Golden circle: Why, How, What
Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.
The map above is an infographic of the largest online web properties.
Notable websites are Google, Facebook, Yahoo, Craigslist, Wikipedia, Youtube and others.
What is most impressive is the way that these sites got so large. None of them had any large scale advertising program, and most did no advertising at all. These sites all grew to become industry leaders through viral marketing and word of mouth.
How can you replicate this success? Build an online business that people have to use.
It is very easy to scan lists, which makes them ideal for the web. Also, people love to see things ranked and ordered. Structured information is best suited for our brains.
Below is an excellent example of a top-x list: timely, controversial, ubiquitous (if you are reading this you are online)
Here are Media Metrix’s top 15 Web properties from April 1999, before the dot com crash. Monthly unique visitors rounded to the nearest million.
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful.
Below is an email sent by a large advertising agency to an A list blogger or social media influencer asking them to participate in a guest posting program:
Albert Schweitzer was asked whats wrong with men today. His response: Men Don’t Think.
He continues with the definition of success: The progressive realization of a worthy ideal.
The opposite of courage is not cowardice- its conformity.
Listen to this great 10 minute clip by Earl Nightingale.