The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive.
Below are the 5 pillars that will ensure happy users and active customers.
This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers.
How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.
Top 10 lists will always gather attention. Before David Letterman, Malcom Forbes, and the early European media publishers, lists thrived.
It is very easy to scan lists, which makes them ideal for the web. Also, people love to see things ranked and ordered. Structured information is best suited for our brains.
Below is an excellent example of a top-x list: timely, controversial, ubiquitous (if you are reading this you are online)
Here are Media Metrix’s top 15 Web properties from April 1999, before the dot com crash. Monthly unique visitors rounded to the nearest million.
Advice from James Hong on starting a $20 million dollar social website from his living room. He founded HotOrNot.com which lets users upload photos and rate other people’s photos. The killer paid feature of this social service is the ability to “meet” or connect with other users that you wish to connect with.
As soon as they launched, there were 100 competitors. The challenge was to increase PR to show they were the leaders in the photo ranking space.
Mark Twain’s worst nightmare has come true – anyone can read any of his books online for free, and his estate has lost all control over his works. Mark Twain, or Samuel Clemens was a huge proponent of copyright, and fought to keep strict copyright laws. He worried about the fact that it would eventually…
This Venn Diagram for happiness in business – a 3 section interlocking set of circles with the quest for HOORAY at the center.
The 3 circle descriptions
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful.
Below is an email sent by a large advertising agency to an A list blogger or social media influencer asking them to participate in a guest posting program:
In person networking is as important to growing your business and increasing your influence. Here are the top ways to not miss your next networking opportunity.
Business Networking doesn’t begin when you arrive at the conference
Before leaving for an event, networking lunch or conference (see our pubcon seo conference post) have your goals outlined and script prepared. Know who you should contact and be ready to help them. Also, If you are at an event and are not professional there is a possibility that your bad antics will be video recorded and shared online. Always assume that video cameras are running at any event and don’t do anything you wouldn’t want taped.
Every culture has general reasons that form the foundation of their success. Countries specialize at different things and have unique strengths.
Japanese happen to do 2 exceptionally well in the corporate business environment.
The map above is an infographic of the largest online web properties.
Notable websites are Google, Facebook, Yahoo, Craigslist, Wikipedia, Youtube and others.
What is most impressive is the way that these sites got so large. None of them had any large scale advertising program, and most did no advertising at all. These sites all grew to become industry leaders through viral marketing and word of mouth.
How can you replicate this success? Build an online business that people have to use.