Zappos.com shoe seller has fanatical employees that live for customer service. They have a company manifesto to put the customer first, something rarely seen in the e-commerce world. I remember Nordstrom having fanatical service and went to extraordinary lengths to keep customers satisfied.
One legendary Nordstrom story is when a long time customer wanted to return a set of automobile tires. Nordstrom is a clothing company that doesn’t sell tires, but to keep this man happy the sales staff cheerfully accepted the car tires and issued an in store credit. When you have lifetime customers, this is a small price to pay for loyalty.
Video interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company.
He is inspirational and bases most of his success on his never say die attitude.
Tim tells the story of flying back from New York City after pitching 10 different venture capitalists and returning with no money. He took a 2 flight trip via Southwest Airlines, which was the cheapest available.
In the book “Zen And The Art of Motorcycle Maintenance” by Robert Pirsig a father tries to teach his son the basics of life, which also happens to coincide with the basics of business.
People who do more than the basics and actively listen and help people will succeed. Companies that do more than only what is required are rewarded with happier customers, more referrals and better profits.
A few pleasant surprises
There’s two ways to increase the effectiveness of your marketing campaigns. You can either increase your workload or you can work smarter.
What would a marketing genius choose? They would choose the second option, as should you.
There’s four distinct ways that you can seem like a marketing genius without increasing the amount of work you do.
Linkedin is the only professional social network you need to belong to, and this free coupon gives you free access to Linkedin Premium which provides enhanced access to new contacts. This free Linkedin upgrade gives you access to the signature Inmail service which guarantees you a response from any contact. Use this discount code to use Linkedin Inmail to contact hard to reach gatekeepers and increase your social reach.
Receive a free month of linkedin premium here.
Use our special link to access special members only features and turbocharge your network building.
The Content Authority coupon code valid through 2011 is WARRIORS which will give you a nice discount on any new article order.
This coupon code for TCA is good through 2011 and is a good baseline for any SEO or blogger looking to get a jumpstart on content generation, and increase their speed in generating new posts.
We are proud to be interviewed by Lisa Bentson’s Marketing Monday, which focuses on the latest tools and techniques to increase your business and improve your marketing. Listen now.
Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:
Being successful with social media sites is not difficult, if you plan ahead and fully commit to using them regularly.
Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.
Want to be a part of a startup, but have a skillset that isn’t exactly steeped in technical development proficiency?
Here is a guide with tips on how to score a gig with a web startup. Whether you are a recent college graduates trying to decide whether or not to go to a big firm or looking for a small hot company. There are still some priceless nuggets of wisdom for you job-seekers of any age.