SEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks.
Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw their hats into the SEO arena.
Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively.
Here is one example where an innocent link exchange with no money changing hands is increasing the value of a site:
Site A finds a cool image they want to use on site B. Site A copies the image and gives credit to site B via a link. In this example, a link has replaced payment for usage of the image. This is a basic barter deal and no search engine can complain about the link exchange.
The most interesting quote from search engineers was from Google’s Udi Manber who stated that 20 to 25% of the queries that Google sees in any given day are queries that they have never seen before.
A quarter of all DAILY searches are unique! The next time a client asks to be ranked for a particular set of predefined keywords I will point them to this article. SEO clients: your potential customers are searching for word combinations you have never thought of using.
I had a previous post titled “Google On Open Systems: 90% Open 10% Cartel” however Google completely changed my opinion (and much of the world’s) with their response to China.
Google has been operating in China since 2006 and censoring their search engine for the Chinese government. In December Google.cn gmail accounts were hacked by government affiliated organizations targeting free speech activists.
Finally, real interaction between GPS handhelds and Google Earth. Trimble has partnered with Google to integrate GPS data with phones and other handheld devices with the Google mapping software. Get the layer for the google earth software and you will see little green hikers on the map. Clicking the hiker icons will reveal data, comments and photos from other users who have done that particular hike.
I tried to make a comment on this post, but Wired does not allow comments on this article. Oh well, their loss.
I’ve read several interviews with Eric Schmidt and what really strikes me is his sense of giving and dedication to teaching and sharing. Doing interviews is tremendously time consuming, but he is constantly sharing information.
Several things stand out is the company struggles in the early years. Google almost split up because of a disagreement on how to structure an advertising deal with AOL. AOL ended up getting stock options and guaranteed revenue on ad sharing, which made them a lot of money.
The Pubcon search engine marketing and webmaster conference & expo will be held in Austin in 2013 and we have pubcon discounts for this event in the North Hall of the Las Vegas Convention Center, Las Vegas, USA. All the top SEO’s will be there, and we usually give up a lot of insider information. SEO’s really share their tips and tricks for getting it on with Google. Click here to get your pubcon discount code.
This is a fun conference with tons of afterparties. One of the coolest parties last year was at the Wynn casino in the bar next to the huge pool and waterfall.
20% Pubcon discount code: rc-1719315
another 20% Discount code: rc-8189515
15% discount: bc-9237415
Although Google algorithm updates usually make the headlines on tech blogs, the search engine’s recent Google Venice update received little attention. SEO content creators realize that the update is important, but many don’t realize that Venice could entirely change the way that businesses approach search engine optimization and marketing.
To put it simply, Google’s Venice update focuses on localization. While past updates have emphasized local content in some respect, the Venice update takes this to a new level. It’s one of Google’s on-going attempts to fend off competitors by offering web users a better overall experience and more accurate results. Any search term with a potential local component will result in a localized, accurate search. Google doesn’t wait for the user’s input, – it automatically detects the user’s IP address and identifies a general location to provide personalized results.
If your business serves one city or single geographical location, this update is a big deal to you.
With the latest Google algorithm update, codenamed panda, Negative SEO has now become an issue everyone must be concerned about. It is now possible for mailcious SEO’s and hackers to negatively affect search engine rankings simply by pointing some of the wrong links at your website.
Building links from authoritative websites that have a real audience and real users is the best link building strategy.
The ability to defend against a Negative SEO campaign is related to your branding and the authority, depth, and quality of your site’s link portfolio.
They will hopefully create a section in Google Webmaster Tools that provides a disallow links feature to disavow any link pointing to you.
This ad was created in December 2009 in response to the Tiger Woods allegations. It eerily mimics the superbowl ad for the Google search engine.