Henry Ford didn’t invent the car, but he figured out how to let everyone have access to one. When the automotive industry first blossomed in the early 20th century, many styles and manufacturers flourished and it wasn’t until the 1940’s and 50’s that industry consolidation occurred and several large manufacturers took over the car making business.
Twitter is a great tool to connect with friends and facilitate business and is soon to be a multi billion dollar public company. However if used indiscriminately it can be a waste of time and possibly hurt your reputation.
Here is how twitter helps me with my business
Resources to submit press releases have been around since the age of the internet, but they are no less important. News sites and industry publications still rely on press releases to acquire new information and maintain corporate communications.
Some of these PR distributors are free, many require a payment.
Good PR distribution sites
This post will show you how to create a press release that will appeal to readers and help your SEO efforts. We use these strategies every day to bring in a huge amount of targeted traffic for ourselves and select clients.
Press releases can play a big role in strengthening SEO and raising page rankings. The best way to optimize SEO through PR is to start by doing any press release well and correctly to ensure it will be most effective.
Sending out a press release has been a search engine optimization tactic since day one. Good press releases can help you gain exposure and increase your visibility online and we are big fans of syndicating content on other websites.
Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get your more links from third party websites and increase your exposure to a broader set of people.
Using email to communicate with your current clients and potential customers is essential. Email is still the best way to deliver relevant messages to your most interested audience.
If you are going to be sending multiple issues to your trusted clients, you must make your e-blast unique and compelling otherwise it will go into /dev/null (linux shorthand for the trash folder).
Assuming the basics of developing a press releases for release on the web are known, here are a few quick tips to keep firmly in mind to have the most positive impact on SEO.
Press Release Optimization Tips
The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.
Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.
She is mainly a coordinator with many levels of management. Breaking sites into sections is very helpful.
PPC search advertising campaigns can overlap, causing competition for paid clicks from the same company. This is bad as it can raise costs and weaken user experience.
Having an online video showcasing your skills can be the ticket to ongoing consulting projects and new business. Creating an engaging video that demonstrates you are an expert in your field will set you apart from your competition and make a lasting impression.
Video presentation tips: