Having an online video showcasing your skills can be the ticket to ongoing consulting projects and new business. Creating an engaging video that demonstrates you are an expert in your field will set you apart from your competition and make a lasting impression.
Video presentation tips:
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We recommend you implement a fantastic marketing tactic that is designed to bring in more users/subscribers/buyers. This strategy lets you gain notoriety the old fashioned way: giving away free money while providing tremendous value to your subscribers and customers.
the list of valuable prizes includes:
If you have yet to discover the value of embeddable content widgets in linkbuilding, read on. Rich media, such as videos and infographics, draw attention and drive traffic, but interactive media, such as widgets that you cab place on any website, can truly build good long term links.
A widget is a simple, graphic-oriented, interactive piece of software. These programs are typically presented with aesthetically friendly user interfaces and have basic functions, such as providing data or calculations, based on user input.
Designing your widget
Before thinking in terms of SEO, there are several basic factors to consider when designing your widget. Your widget should be attractive, easy-to-use, and load quickly (be sure to keep front end coding to a minimum).
Once your widget has been designed, you’ll want to maximize its SEO capabilities by making it visible to search engines and clearly linking it to its host page. Build your widget for readability by search engine bots, using HTML divs and Javascript, and hosting it on a fast, reliable server so it will not slow down the target website.
Google recently rolled out a new algorithm update that has affected 3% (according to Google employee Matt Cutts) of common web keyword searches. The newly released update is called Google Penguin and its aim is to increase search relevancy by penalizing websites that use unethical SEO tactics to increase their site’s Page Rank. The main tactics that affected were automated link building strategies including large automated blog networks, excessive forum/comment/profile links, links from pages that receive no traffic and run of site links.
The aim of this new algorithm is to reward sites that have high quality content, have high engagement, a low bounce rate and use natural link building strategies. This caused severe disruption for many business owners, and has had a negative affect on many high quality businesses.
Google will continue to improve their algorithm and it will concentrate on eliminating spammy websites and many SEO experts believe that the changes that Google is implementing will permanently change how SEO works for website owners. The two recent algorithm that was implemented by Google in determining a site’s positioning in Search Engine Result Pages (SERPs), the Panda and Penguin updates, aims to fight black-hat SEO and automated link building techniques.
What’s in these days when it comes to marketing and advertising a business? Well, it’s called SEM or Search Engine Marketing.
If you’re into business, you should be trying out this marketing strategy, especially so if you want to expand your business. A lot of companies, especially the bigger ones have engaged in SEM. And now, more and more companies are following suit.
This is post on why bloggers blog, and the effectiveness of their blogs. This post is directed at the Search Engine Optimization community but can be applied to all bloggers.
1. Is this blog unique? Does this blog provide any information that I cannot find anywhere else?
2. Is this blog original? Does it offer personal opinion instead of regurgitating or echoing views that other people share?
3. Is this blog essential? If I unsubscribed to this blog today, what would I lose out on?
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Writing and distributing an effective press release is a very cost-effective way for businesses to raise their profile and educate their target audiences about their products or services.
In a web-based world, a professionally written and promoted press release can boost a company’s profile, the awareness or understanding of what the business does/offers, and ultimately its SEO performance and website traffic — all for a lot less than the cost of traditional advertising campaigns.
Any sized business can profit from the advantages of distributing a press release — it’s not just for large companies with a PR department anymore — especially if the press release is developed by a professional and is submitted to a leading press release website like PRWeb.com.