In December 2008 Dell Outlet announced that it had generated $1 million through their twitter account. Dell posted computer specials and closeout deals to its Twitter feed and grabbed the attention of the web. In the summer of 2008 Barack Obama announced his choice of vice president through a tweet. What Twitter can do for…
Nobody likes ads, and people really resent intrusive and irrelevant ads. SE Roundtable reports a post by SEO igloo where she laments on the excessive advertising on SearchEngineGuide.com I think that Jennifer Laycock is one of the best writers in our industry. Beyond the basic SEO subjects she addresses for beginners, the questions she asks…
Yahoo has a huge network of content websites, but they are ineffectively utilizing these website properties. Below is a good article on Yahoo real estate, but if you want to use Yahoo Buzz or Mybloglog you are out of luck. Yahoo has spend tens of millions of dollars buying, maintaining, and improving these social media…
I recently received an interesting unsolicited email looking to purchase used Google Adwords accounts. This individual is hoping that users with trusted PPC accounts will let him buy a good Quality Score and receive lower cost per click charges for his online gambling websites. It is unlikely that anyone would want to sell an aged…
Using good keyword research and educating editors on proper search engine optimization techniques helped the Hearst publishing empire increase traffic to their web properties by 150%. Hearst publishes 15 of the world’s most popular magazines including Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as 5 web only magazines. Their Senior SEO Analyst…
In a great piece of research from the Search Insider Summit in Park City, UT showing the disparity of spending between pay per click and natural search engine optimization campaigns. Even though SEO is more cost effective, drives more traffic and is sustainable for the long term, it receives less of the marketing budget than…
I have been promoting the Microsoft adCenter affiliate program since its inception, and made some great commissions off of it. After $900 in earnings promoting the Microsoft adcenter PPC program, the affiliate managers began changing service options, restricting usage, playing coy with their loyal affiliates, cancelling the program twice, and finally terminating all payouts in…
Google just released Ad Manager, their custom ad serving tool. This slick program allows you to serve different ads on your site through one interface. So for example if you have sold targeted ads for 1/3 of your pages you can display your own ads, and the rest can be adsense/doubleclick backfill. This gives you…
Advertisers using PPC search services think their ads must be in the top position in order to make the most money, but this is a novice point of view. The ad in the first position is more likely to receive compulsive clicks that don’t convert and at the same time, cost more. Advertisers in the…
I have to admit i have not seen any ROI from Shopping.com. Some merchants may have great success with this pay per click shopping engine, but I’m leery of using this service. There is very little transparency and no indication of traffic and click quality. I would only use the Shopping.com system for very specific…
