Category: Search Engine Marketing

Kontera Contextual Advertising Blunders

Kontera is a contextual advertising product that transforms text into ad links. Using the Kontera javascript will produce relevant text links that generate pay per click revenue. Sometimes the ads are well targeted, and sometimes

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Are Newspapers Dead Yet?

Many people have been predicting the death of newspapers since the early 1990’s, and the major print media publications are really feeling the web drain their core business. Local Web sites continue to ride a

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Yahoo Search Marketing Coupon

I found a coupon for $25 credit on new Yahoo Search Marketing PPC ad campaigns. $25 YSM coupon Direct Link Go to Yahoo to get $100 towards your ad spend on search advertisements. Yahoo may

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Final 4 Online Advertising

If you watched the final 4 basketball tournament you would have seen 545 million dollars worth of ads that corporations spent to try to sway your attention from hoops. If you are Chevrolet, you spent

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Business.com Directory Rate Increase

Business.com is one of the few directories worth paying to be listed in. Having a Business.com directory listing will help your website in the natural search engine results pages. Currently the fee for a Business.com

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Adwords URL Display Policy

Google has created a new set of rules for their adwords program, which bring them 98% of their revenue. The rule is displayed in adwords help When you create your ad, you’ll also specify a

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Google Click Percent By Position

Everyone wants a number one position in search engines, but just how valuable is the top spot in Google? Cornell University did a study on click behavior on search engine result pages showing click percentages

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Click Fraud Skyrockets

Click fraud is up – way up. As much as 1/3 of all clicks could be fradulent according to Click Forensics. The ongoing pay per click tracking provided by ClickForensics.com shows click fraud increased 15%

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