SEO tips, resources and education
The kind folks at Omniture.com have created an informative webinar focusing on landing page optimization. This is a service from the Omniture Marketing Experts On-Demand series 2008 summit. Keyword and langing page strategies are key to paid search campaigns and PPC ad budgets. Landing Page Optimization Strategy depends on a detailed knowledge of all the…
Search engine optimization thoughts of the day. monitor your own pages and see when people make changes. Evaluate your competition in real time with this simple tool codeMonitor. Passion + knowledge = credibility Business + Blog = personality Video + Creative = Viral Love Comments + Blogs = Exposure Compassion + Freedom = PR Heaven…
Sometimes big companies just never learn. Dell.co.uk has been generating doorway pages in an attempt to SEO their way back to 1999. They must have received one heck of a powerpoint presentation from WebPosition Gold. Some of the offending webpages that provide little unique content with extra helpings of keywords http://laptops.dell.co.uk/laptop-computers/66/ http://laptops.dell.co.uk/notebook/63/ http://laptops.dell.co.uk/cheap-laptop/69/ http://laptops.dell.co.uk/laptop/70/ http://laptops.dell.co.uk/cheap-laptops/62/…
An internal document from Google’s search engine spam team has been leaked and now the web has a copy of the Google Quality Raters Handbook. This link was previously here http://www.beussery.com/GoogleSpamDoc.html but has since been removed courtesy of the legal team from Mountain View. Thankfully this link still works and you can download the google…
I’m going to sidestep a morality judgment against Eliot Spitzer and his patronage of an elite prostitution agency. This post offers no opinions on the former New York governor in particular or the escort business in general. Instead I’m interested in the site structure and content of what is now the most famous escort website…
Search engine optimization starts with quality HTML. On page optimization uses existing text, images and links and structures them in a unifying format. This is a general guideline for the HTML structure of a webpage. The most important information should be at the top of a page along with an image. Note the proper use…
The search engine optimization field came of age when savvy SEO’s read Google’s backrub patents and figured out it was all about the links. Back in the early days of early millennia Google, all you needed to do was spam acquire some links and you could easily get on Google’s front page. Now, forget links…
It can be frustrating to deal with search engines and their keyword bidding rules. Here is an overview of paid search ad trademark policies. Google: Allows trademarks as trigger keywords, but trademarks in the visible ad text is not allowed. So you can add trademarked keywords, but you cannot write ads using these keywords. Yahoo…
Get a coupon for the Search Engine Strategies SEO conference in New York. I have been to previous SES conferences and they have been worthwhile events. When attending conferences I find the most important indicator of quality is the individual speaker. A qualified search engine optimization expert can make any panel topic interesting and informative.…
Come view support during the Stompernet SMARTS launch. Very soon Stomper net is creating a new SEO training program. Read more about the search marketing training program called SMARTS here. search engine optimization launch is imminent!
