Category Archives: Search Engine Optimization

How Big Is The SEO Industry and Who Are The Participants?

When I started promoting websites back in the late 1990’s there were no quality resources online that gave out consistently good advice, and many scams that offered to submit your website to 10,000 search engines for $39.99 which did more harm than good.

Thankfully the automated search engine marketing scam market has mostly been replaced by ethical online marketers, and there are dozens of excellent SEO bloggers who freely give good information to any visitor (ahem such as Netpaths)

SEO went mainstream a long time ago, and it is interesting to see the active participants today. There are 863 million web pages that mention SEO, with 2.4 million searches related to SEO done in the United States each month. There is a lot of interest in getting free traffic to your website, and for many people the allure of having a self sustaining business that runs without assistance is the holy grail of business (and is like a unicorn which does not exist).

Below is a well crafted infographic that shows the statistics of SEO

March 14, 2016 2 CommentsSearch Engine OptimizationBy patrick

SEO Strategies for Long Term Success

The world of SEO is constantly changing, and one thing that has been a consistent feature of the last few Google updates is link building.

For a long time, Google has placed an emphasis on link building, but far too many people took that emphasis the wrong way, focusing on building huge numbers of links, with no regard for quality.

March 13, 2016 Leave a commentSearch Engine Marketing, Search Engine OptimizationBy patrick

The Progression of Search Engine Optimization

Since the creation of search engines the ranking game has never failed to remain in flux. The internet is a change medium, and I expect this to occur for at least the next 10 years.

Henry Ford didn’t invent the car, but he figured out how to let everyone have access to one. When the automotive industry first blossomed in the early 20th century, many styles and manufacturers flourished and it wasn’t until the 1940’s and 50’s that industry consolidation occurred and several large manufacturers took over the car making business.

March 9, 2016 6 CommentsConversion Rate Optimization, Search Engine Marketing, Search Engine OptimizationBy patrick

Tips for Social Media Success Explained by a Dilbert Cartoon

Twitter is a great tool to connect with friends and facilitate business and is soon to be a multi billion dollar public company. However if used indiscriminately it can be a waste of time and possibly hurt your reputation.

Here is how twitter helps me with my business

December 22, 2015 4 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick

SEO For Long Term Success – Just Because It’s New Doesn’t Mean It’s Better

Below are some good nuggets about online business building and search engine optimization from Fantomaster.

This is no “secret sauce” use common sense by giving people what they need or enjoy or even get worked up about.

December 5, 2015 5 CommentsSearch Engine Optimization, Web DevelopmentBy patrick

Quick Tips to Optimize Press Releases for Search Engines

This post will show you how to create a press release that will appeal to readers and help your SEO efforts. We use these strategies every day to bring in a huge amount of targeted traffic for ourselves and select clients.

Press releases can play a big role in strengthening SEO and raising page rankings. The best way to optimize SEO through PR is to start by doing any press release well and correctly to ensure it will be most effective.

December 1, 2015 3 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick

5 Tips for a Natural Backlink Profile

It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline businesses do everything in their power to bring their products to the consumers – is there anything wrong with web developers doing the same thing by building backlinks to their website content?

November 10, 2015 10 CommentsLink Building, Search Engine OptimizationBy patrick

How Much Money Do SEO Consultants Make

In business everything comes down to cost, and everyone likes to know how much money search engine optimization services will cost them. I think the SEO consultants themselves are more interested in what their fellow colleagues are charging and hoe much money SEO’s really make each year.

The main reason for this post is to illustrate to prospective clients the value of SEO services and what market prices are for search engine optimization. These individuals are some of the most well known SEO’s and tops in the field. There are many others who deserve to be listed here.

November 3, 2015 Leave a commentSearch Engine OptimizationBy patrick

Fantastic Interview With 2 SEO’s Aaron Wall and Rand Fishkin

It is always interesting to hear debates between high level search engine optimization practitioners, and this is a great exchange between Aaron Wall and Rand Fishkin.

Rand from seomoz.com has been a leader in opening up tricks and tactics in SEO and was one of the first to openly publish specific SEO techniques. Aaron at seobook.com is a great SEO advocate and routinely grills Google for double standards that may occasionally go against their “Don’t Be Evil” motto.

Below are some great excerpts from the SEO interview, some of the content has been edited for brevity.

October 21, 2015 5 CommentsSearch Engine OptimizationBy patrick

Understanding Website Usability and Conversions

There was a recorded 170 billion dollars in e-commerce sales. In this world of billion dollar e-commerce transactions, imagine the potential for improvement. Every single site can improve their conversion rates thorough an improved UI and usability optimization. We’re 12 years into the 21st century, finally companies have excepted the fact that every business needs website.

September 4, 2015 Leave a commentConversion Rate Optimization, Search Engine OptimizationBy brewseo