Unsurprisingly most of the changes involve changes to the way links are counted, scored and sorted.
Normally I don’t like to be negative or call out any services for bad practices, and try to give other search engine marketing firms the benefit of the doubt. When companies present misinformation and but I will list some warning signs of unsavory businesses.
Performing Search Engine Submissions
Submitting your website to search engines stopped being necessary in the year 2000. Any firm that promises to submit your site to 10,000 search engines is not only being untruthful – they will also be adding you to hundreds of mailing lists which will spam the life out of your inbox.
Asok Lost his soul trying to improve his Google search engine ranking. He found that keyword research & placement along with inbound links are the foundation of search engine placement. The missing ingredient:
Ritual sacrifice, presumably of an intern.
Online reviews are an assessment of your business, whether from a customer, another outside resource, or even yourself.
Reviews are such an important part of your business and can literally make or break you.
A recent survey from the online department at Gallup stated that 82% of all consumers purchase after they’ve gone online and researched what other people are saying about that particular product or business.
Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.
When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
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Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw their hats into the SEO arena.
Many people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will not disappear.
As Mark Twain would say, the reports of my death have been greatly exaggerated.
Here is a quote from a popular web forum:
Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively.
Here is one example where an innocent link exchange with no money changing hands is increasing the value of a site:
Site A finds a cool image they want to use on site B. Site A copies the image and gives credit to site B via a link. In this example, a link has replaced payment for usage of the image. This is a basic barter deal and no search engine can complain about the link exchange.
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