Category Archives: Search Engine Optimization

Large Facebook Pages Get 1 Click Per 1000 Fans

Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.

Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.

November 25, 2011 10 CommentsSearch Engine OptimizationBy patrick

Google Bombing – The Real Google Bombers

Google Bombing is a method that an SEO can use to manipulate the search engine results through link manipulation. If you have a coordinated effort of creating backlinks to a single page using specific anchor text, you can get a page to rank for nearly any keywords that you choose.

This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.

We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.

November 23, 2011 3 CommentsSearch Engine OptimizationBy patrick

Video Search Engine Optimization Using Sitemaps, UGC, Metadata and Descriptive Text

Optimizing videos for the major search engines is not difficult, and a bit like regular SEO was back in 1999. There are still many tricks you can use to dominate positioning.

The main tools for video SEO

Video Sitemaps
Embedded Video Metadata
User Generated Content (reviews, citations, video responses, embeds)
Surrounding Text and Keywords

November 17, 2011 2 CommentsSearch Engine OptimizationBy patrick

Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference

This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.

November 8, 2011 3 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick

Tips To Help You Maximize Social Media Websites

Being successful with social media sites is not difficult, if you plan ahead and fully commit to using them regularly.

Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.

July 28, 2011 2 CommentsOnline Business, Search Engine OptimizationBy patrick

Optimizing Google Places For Better Local Rankings

Local search is where small businesses need to be, and this will help you show up in personalized and mobile search.

Quick Facts

73% of all online activity is related to local content
82% of local searchers follow up with a phone call or show up on your doorstep
66% of Americans use local search to find local businesses

If your local Google places listing doesn’t have a 100% score, you will not be included in the first 7 local businesses that Google displays for local results.

July 2, 2011 10 CommentsSearch Engine OptimizationBy patrick

Essential Tools For Keyword Research and Competitive Analysis

Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

June 10, 2011 15 CommentsSearch Engine Marketing, Search Engine Optimization, SpecialsBy patrick

URL Shorteners Are Powerful Link Building Tools and Pass Pagerank

As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.

To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”

April 18, 2011 18 CommentsLink Building, Search Engine OptimizationBy patrick

Daily Search Marketing Tip: SEO Tools For Keyword Research

Competition analysis is an important part of an SEO strategy to access the strengths and weaknesses of competing websites.

Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.

Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.

We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.

November 30, 2010 8 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick