The most important part of an HTML page is the {title}. Technically, TITLE is neither an attribute nor a tag – It’s an element. So while most people call it the title tag, it is semantically correct to call it the title element.
key uses of the title:
View detailed stats of any website. One interesting feature is the ad spend on pay per click networks. View a popular mortgage broker with an estimated budget of $14,750.00 – $108,250.00 per day.
Spyfu is a great tool to view the analytics of competitors and get some great ideas of what keywords to use to market your website.
We use this tool to get an idea of what keywords our competitors rank for and how much they spend on online advertising.
Writing and distributing an effective press release is a very cost-effective way for businesses to raise their profile and educate their target audiences about their products or services.
In a web-based world, a professionally written and promoted press release can boost a company’s profile, the awareness or understanding of what the business does/offers, and ultimately its SEO performance and website traffic — all for a lot less than the cost of traditional advertising campaigns.
Any sized business can profit from the advantages of distributing a press release — it’s not just for large companies with a PR department anymore — especially if the press release is developed by a professional and is submitted to a leading press release website like PRWeb.com.
Not Your Parents’ Press Release: Making a Longtime Marketing Tool Modern Boosts SEO
Many dismiss press releases as something ‘old school’ that doesn’t fit in today’s web-based world, but it is to their detriment: they are missing out on what is in actuality a very useful marketing tool that can help educate, promote, and enhance SEO and improved website rankings.
Have you ever run into a struggling webmaster online? Of course not, struggling webmasters don’t get found – but you can, without using SEO tricks or shady sales copy.
Some people may be up-to-date on the latest google algorithm changes and SEO theory promoted in online forums, but fail ro understand the basis of traffic generation and website monetization.
The big picture you need to focus on: creating a website their customers love to use.
Some online marketers fail to recognize that content is king and are unwilling to do the work to attract the right audience to their website.
The Content Authority coupon code valid through 2011 is WARRIORS which will give you a nice discount on any new article order.
This coupon code for TCA is good through 2011 and is a good baseline for any SEO or blogger looking to get a jumpstart on content generation, and increase their speed in generating new posts.
Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.
Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.
Google Bombing is a method that an SEO can use to manipulate the search engine results through link manipulation. If you have a coordinated effort of creating backlinks to a single page using specific anchor text, you can get a page to rank for nearly any keywords that you choose.
This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.
We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.
Optimizing videos for the major search engines is not difficult, and a bit like regular SEO was back in 1999. There are still many tricks you can use to dominate positioning.
The main tools for video SEO
This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.
Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.
Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.
Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.
Different topics get treated differently in search results.