Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.
Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.
Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.
We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.
We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.
Can you find yourself in these photos?
I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.
Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.
Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.
Here are tools and tips to keep your search engine ranking by checking on what your competitors are doing.
Spyfu is a great tool to quickly see what keywords your competitors rank for in the natural and paid search results. Find out what ad copy they use, their daily ppc spend, and track changes they make. This is a great place to start for competitive data mining.
The keywords your competitors use may converting better than your keywords. You can use adsense to test what sites will be triggered for what keywords.
Check who links to them using tools such as opensiteexplorer.org, yahoo site explorer and majesticseo.com this can give a good indication of professional partners and associations you may wish to join.
Check online information hubs including PRWeb search, Digg.com, and article aggregators such as
I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.
The unwritten reasons for the YaBing merger
Video Services that can promote your online videos through SEO. 67 sites that you can use for video search engine optimization that will host and share your web videos with the web. These are specialized vertical sites for creating, discovering, searching, sharing, storing your videos. After uploading videos, you will need to get links to…
When they have more to gain from a closed system. It worked for AOL for a long time, maybe it can also work for
Gilt Groupe, Groupon, and other localized social shopping discount websites.
Most interestingly, neither of Gilt nor Groupon try search engine optimization to sell their offers: traditional SEO is the antithesis of their businesses. These custom shopping sites get special deals from merchants who can offer lower prices because the products will not appear in Google searches and there is no fear of price wars from competition.
Efficient pricing is great for the open internet, but bad for businesses. Ubiquitous, instant, free, continual, direct product comparisons drives price towards marginal cost quickly and can reduce profit to zero. Information inefficiency is the best way for e-commerce retailers to protect their profit margins, and they can do this with teaser offers on targeted social shopping websites such as Groupon.com and Gilt.com.
Information inefficiency was the natural state in which we existed pre internet, but now it must be carefully manufactured.
As webmasters try to improve their click through rates (CTR) from search engine results pages (SERPs) through search engine optimization we have more tools available for rank improvement. Microformats are a set of agreed upon HTML conventions used to describe content, and are used by every major search engine to define webpages. Microformats can give…
I love SEO humor and search inspired cartoons: