Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.
- 73% of all online activity is related to local content
- 82% of local searchers follow up with a phone call or show up on your doorstep
- 66% of Americans use local search to find local businesses
If your local Google places listing doesn’t have a 100% score, you will not be included in the first 7 local businesses that Google displays for local results.
Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:
As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.
To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”
Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.
Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.
Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.
We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.
We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.
Can you find yourself in these photos?
I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.
Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.
Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.
Here are tools and tips to keep your search engine ranking by checking on what your competitors are doing.
Spyfu is a great tool to quickly see what keywords your competitors rank for in the natural and paid search results. Find out what ad copy they use, their daily ppc spend, and track changes they make. This is a great place to start for competitive data mining.
The keywords your competitors use may converting better than your keywords. You can use adsense to test what sites will be triggered for what keywords.
Check who links to them using tools such as opensiteexplorer.org, yahoo site explorer and majesticseo.com this can give a good indication of professional partners and associations you may wish to join.
Check online information hubs including PRWeb search, Digg.com, and article aggregators such as
I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.
The unwritten reasons for the YaBing merger