I missed this news that was announced today, thankfully LZZR had a keen eye on the search engine press releases.
At the request of WhiteHat SEO community on April the 1st this year all major search engines including Google, Yahoo and MSN Live declared their joint support for a newly developed XFN standard.
The new attribute rel=follow is designed to complement the notorious rel=nofollow. However unlike nofollow attribute rel=follow is designed to express not negative but positive relationship between a linking website and a website rel=follow link points to.
rel=follow tag will be in place, allowing savvy SEO’s to extract 2x the benefit off each link. So now rather than using this standard link code:
we can use
and spiders will follow our links twice as fast as before!
Thanks to Andy Beard for spotting it.