I’ve been spending a lot of time looking over websites not ranking in Google I see a mistake fairly often that is easily corrected.
Search Engines won’t rank you as well if you are missing the following pages.
Important Pages You Must Have
- A contact us page
- An About Us Page
It’s true. So if you don’t have those pages on your site then you are letting your competitors take your rankings.
The reason that this is so important for search engine optimization is because Google only wants to rank quality websites that have real businesses backing them. If a search engine spider is trying to identify a thin affiliate site or autogenerated website, it looks for signals indicating authenticity and quality. If you are trying to hide your identity or conceal company details this does not send a signal that your website should be presented to potential searchers.
Other SEO signals you can use to show search engines that you are a quality business and should have a high ranking are leaving WHOIS data unprotected and use real company information. It is common for scammers to hide the WHOIS domain name registration contact details so people cannot complain to them. Make your site trustworthy and present as much company information as you can by being open, honest and forthcoming with company details and product information.
Providing a detailed customer service page, comprehensive instructions on how to get product information or return products are new social signals that Google and the other search engines are using to rank websites.
SEO is evolving, and to compete you need to open up.