Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:
- 60% yearly 100k+
- 35% monthly 300k+
- 5% weekly 1m+
The million dollar marketers measure continuously, do you think it would benefit you to do the same?
Analyzing which keywords your should be targeting will save you a lot of money and bring in free traffic. Search engine optimization only works if you focus on keywords that will bring in relevant traffic.
Researching your competitors can show you traffic you may be missing out on, content you should add to your website, what keywords to optimize for and other joint venture opportunities.
competitive analysis tools
Want to know how well your brand is doing online? These tools let you monitor all blogs and social media sites and will give you comprehensive reports on what people are saying, as well as actionable data to improve your public perception.
social media monitoring tools