Some people seem to get all the luck. In an article about the new Tesla Model S Sedan electric car, the New York Times blog author links to Mahalo founder and controversial tech blogger Jason Calacanis twice as much as any other source.
A link from NYtimes.com is very valuable and the only thing Calacanis has to do with the new Tesla sedan was to put a down payment on one.
Outspoken online media figures tend to get the most exposure, and therefore the most links. This is a great example of how to use your popularity in social media to expand your website, get high quality links, and improve your reputation. Many people resent Mr. Calacanis for this, but his online force is undeniable.