If you watched the final 4 basketball tournament you would have seen 545 million dollars worth of ads that corporations spent to try to sway your attention from hoops.
If you are Chevrolet, you spent approximately $70 million to generate interest and leads to a vast, complex network of car websites such as pontiac.com.
Below is a graph from compete.com showing search referrals to auto brand websites including pontiac.com, dodge.com, fordvehicles.com, chevrolet.com and jeep.com
According to Autodata car dealer marketing, Pontiac sales were up 6% in March but Chevrolet sales were down 1%. Ouch.
Chevrolet may want to consider refining their lead generation funnel and update their online customer acquisition process.
Read more about chevrolet and pontiac driving online leads at Compete.com.