The fine folks at grokdotcom have created a screencast showing how you can optimize your gift registry to help users find holiday gifts. All e-commerce shopping websites should have a gift specific section, and the gift giving area should be tailored for the company’s target demographic. All the major online shopping sites have a searchable gift section, but most are cumbersome and not helpful.
The company websites are analyzed
Amazon.com has the best gift section of all the major online retailers.
Allow customers to gift shop using their own browsing habbits:
* By relationship
* By “most popular”
* By price
* By characteristic (i.e., type of gift)
* ASK your customers how they would like gifts sorted
Anthony Garcia created this gift shopping review video.