Social networking is the center of web 2.0 and Google desperately wants to get into the game. They have Orkut.com but this doesn’t really count as it has a pithy userbase compared to myspace.com and facebook.com. In order for Google to truly compete in the online social revolution is to play strong and dirty. Just like Mocrosoft, Google is willing to use any and all resources to win this game, and the resources in question are your personal information.
The G social network of the future is codenamed Maka Maka and it will integrate every bit of your known data into one complete system. Your personal search history, gmail.com contacts, google reader feeds, iGoogle widgets & data, Gtalk buddy list, events in your Gcalendar will all suddenly be part of the social web.
Yipee! We now get to let Google monetize our personal information, and we unknowingly agreed to it when we signed up for all these time saving Google services, clicking i agree to the end user license agreement.
Google wants to place ads on your homepage, start page, networking page, personal events, heck if google could produce an alarm clock that displayed adwords they would send them to every household in the world.
More from the Google social announcement:
Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
On November 5 we’ll likely see third party iGoogle gadgets that leverage Orkut’s social graph information – the most basic implementation of what Google is planning. . . . Google is also considering allowing third parties to join the party at the other end of the platform – meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs.