I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.
Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.
Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.
He also emphatically states that the 3 click rule does not exist. If you give users a strong information scent with valuable content, they will stay with you for 10 or 15 clicks from the homepage.
One strategy for creating a solid information architecture is to write down major portions of site navigation on 3×5 cards and ask which stack of cards they think a specific piece of content would be found under.
Listen to one of the original founders of Webmaster World forum talk about the state of SEO.
*Sorry about the audio quality and impromptu feel of this video. It was our first try and a learning experience for all.