How to you encourage more people to fill out your landing page forms?
Vast.com tested a form using a narrative format and presented input fields to people as blanks within sentences, Mad Libs style.
I haven’t done MadLibs since elementary school, but it worked: they realized an increase in conversions of 25% to 40%.
This is the most innovate conversion rate optimization I have seen in a long time, and you should use it before it becomes widespread, commonplace and ignored. Back in the 1990’s banner click rates were high before the novelty of flashing graphics on a webpage wore off.