Search Stats
A study conducted by Berrier Associates shows that of people who spend five or more hours a week online, they average an astounding 71% of their time searching for information. Other research shows that the most common method of finding a website is through search engines. Google powers over 70% of all searches and is the trendsetter for algorithm creation. Therefore, search engine marketing is of paramount importance.
View online keyword tracking in realtime.
The most important statistic is that the majority of people (around 60-65%) will select their information out of the top 10 matches on any given search. Another 20-25% will click on a site ranking between positions 11 through 20. The bulk of the remaining traffic flows to sites in positions 21 through 30 with sites after position 30 sharing the last 3-4% of the remaining traffic.
Search Engine Marketing Resources
- Search Engine Marketing Experts
- I Search discussion group
- Webmaster World
- I Help You Services
Three Quarters of US Internet Users Search Engine of Choice
| Top 5 Search Destinations, January 2004 |
| |
Unique Audience (000) |
Active Reach (%) |
| Google |
59,327 |
39.37 |
| Yahoo! Search |
45,774 |
30.38 |
| MSN Search |
44,651 |
29.63 |
| AOL Search |
23,394 |
15.53 |
| Ask Jeeves |
12,792 |
8.49 |
|
|
Source: Nielsen//NetRatings NetView, January 2004
The ZD Net Story: "Study: Heavy Net users mostly search" Zdnet.com
Other studies also show that people who are more experienced on the Web tend to make far more purchases online than Web novices. It is imperative to have a well designed site in the top listings to attract veteran surfers and entice them to buy from you.
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