Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.
When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
Doing Content Wrong
- Find trending keywords
- Get low paid writers to mashup content and rewrite words
- Semi automated process – publications still need writers and editors like McDonalds needs cows
- You may find articles written by Mr. Al Gorithm
- Machines can’t differentiate between “time flies like an arrow” & “fruit flies like a banana” but some people can overlook this
- Automated baseball sports writing program exists – developed by Northwestern University. It gets the facts but not meaning of games.
Doing Content Right
- Create a great article
- Find trusted, high quality, relevant sites to share it with
- Niche websites
- Small publications
- Industry specific websites
- Share with at least 5 sites and have them all link back to your website. If you only share content with 3 sites there is a chance they will outrank you for it.
Read the official Google policy on cross-site duplication:
If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
With this strategy you will never have to worry about other people stealing your content again, as you will always rank #1 for your work.