Duplicate content is a huge problem online, and your website may inadvertently be adversely affected. You may have duplicate content on your site, and this is easy to do with many content management systems. There may also be copies of your content online from web scrapers, auto generated blogs, high authority news sites and content…
Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.
When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
The Google Search Quality Team post about the underlying concerns detailing how their spider handles scraped content.
If you have ever had your content brazenly scraped and repurposed by other websites, and then seen it outrank your own pages in the search results then you need to understand the following tips.
Creating high quality content without proper attribution, links and authorship with google+ is only a license to give someone else an advantage over you.
Misleading linkbait title aside, the real title of this video is “Can you benefit from content scraped from your website”. The premise is that if some content is copied automatically from your site, presumably this will include links back to you. So when you prepare content make sure it includes a lot of intra-site links,…