How Great Leaders Inspire Action, It’s Biological Marketing
This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers.
How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.