The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance. Users respond differently based on the time of day, offer, price…
Here is a thread that discusses how to combine targeted langing pages into a search engine optimization campaign. The consensus is that extra content pages are always good, even if they are relatively light sales pages. Develop independent landing pages that can be SEO’ed and linked to from the main site itself. Optimized landing pages…
Your landing page on your website has an important job to do: Convert Traffic The objective is to keep new users focused and have them complete the desired goal. A landing page is tailored for a specific visitor and should only contain information directly relevant to them. A successful landing page will have one prominent…
