Tag Archives: landing pages

Landing Page Optimization Tips To Guarantee Your Success

The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.

Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.

October 12, 2013 17 CommentsConversion Rate Optimization, Search Engine MarketingBy patrick

SEO and Landing Pages

Here is a thread that discusses how to combine targeted langing pages into a search engine optimization campaign. The consensus is that extra content pages are always good, even if they are relatively light sales pages. Develop independent landing pages that can be SEO’ed and linked to from the main site itself. Optimized landing pages…

August 2, 2013 2 CommentsSearch Engine OptimizationBy patrick

How To Increase Conversion Rates & Have Breakout Sales

Here is a technique for increasing conversion rates using data you already have. Its not a question of installing 50 statistics programs to measure every action taken by a web visitor, its finessing your site pages to make them appeal to your specific user needs.

If this is your situation:

April 24, 2013 4 CommentsConversion Rate Optimization, Search Engine MarketingBy patrick

Landing Page Know-How

Your landing page on your website has an important job to do: Convert Traffic The objective is to keep new users focused and have them complete the desired goal. A landing page is tailored for a specific visitor and should only contain information directly relevant to them. A successful landing page will have one prominent…

April 27, 2009 2 CommentsConversion Rate Optimization, Search Engine OptimizationBy second