If you have yet to discover the value of embeddable content widgets in linkbuilding, read on. Rich media, such as videos and infographics, draw attention and drive traffic, but interactive media, such as widgets that you cab place on any website, can truly build good long term links.
A widget is a simple, graphic-oriented, interactive piece of software. These programs are typically presented with aesthetically friendly user interfaces and have basic functions, such as providing data or calculations, based on user input.
Designing your widget
Before thinking in terms of SEO, there are several basic factors to consider when designing your widget. Your widget should be attractive, easy-to-use, and load quickly (be sure to keep front end coding to a minimum).